Dogs as Harbingers of Neighborhood Change

Dogs as Harbingers of Neighborhood Change

 

 

Fascinating article in the NY Times on how dog breeds can be used to foretell how (or if) a neighborhood is changing/gentrifying.

Dogs reveal a lot about their owners and who is moving in – or out – of a neighborhood. Additionally, although this info is specific to NYC, I believe the link between dogs and real estate applies to cities all around the country.

Here are some key takeaways from NYC’s shifting demographics based on its 500,000 canines:

If you see poodles sniffing around your neighborhood, prices are going up.

  • Poodles, once a posh Upper East Side staple, are now popular downtown especially in the West Village, Chelsea and Hell’s Kitchen.

The Yorkshire terrier is the top dog citywide

  •  One-third of registrations were for toy dog breeds

The pit bull remains dominant in certain parts of Brooklyn

  • In Clinton Hill, where the median home sales price rose 66% from 2012 to 2016, the pit bull is still favored over any other dog.
  • Pit bull adoptions are up 10-20% (but pit bulls are also tenfold more likely than any other breed to be put down)
  • People moving in to pricier Williamsburg are bringing in more pedigreed dogs e.g. French bulldogs (up 90%), Jack Russells, Labradoodles

The Rottweiler dominates in the Bronx but its numbers are dwindling fast

  • The Southeast Bronx has had the most Rottweiler registrations for five straight years.
  • But total registrations fell 18% from 2012 to 2016 with rottweilers banned from most co-ops and rental buildings throughout the city
  • And even in the Bronx, the top dog has now become the Shih Tzu.

Rescue dogs

  • NYC shelters are generally no-kill
  • Dogs get sent to NYC shelters from all over the country – particularly from the South where the majority of shelters are traditional (i.e. they euthanize animals after a certain amount of time)
  • Having a “rescue” dog has become very trendy – especially among wealthier New Yorkers

Max is the most popular dog name in NYC

 

Bottom Line:  The link between dogs and real estate is real and in NYC, once you start seeing dogs in your neighborhood getting tinier and rarer, you can bet your bottom dollar, homes are about to get pricier.

READ ON BELOW. Still on real estate but shifting to self-driving cars and their impact on real estate over the next 15 years. Absolutely worth a read – makes you rethink everything.

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5 Ways to Keep Up With Fast Change In The Workplace

5 Ways to Keep Up With Fast Change In The Workplace

 

Based on the response to last week’s post on this subject, the topic of learning is clearly red hot. Learning how to Learn even showed up as one of the most popular courses offered by Coursera this year.

Here are 5 concepts and stats around learning that caught my attention this week.

#1: Adaptive Learning Is Emerging in a Big Way

  • Adaptive learning methodologies allow learners to move quickly through concepts they already know and focus on the concepts they need to build skills on.
  • More organizations are starting to use adaptive learning platforms e.g. Area9 to train customers, partners, and employees.
  • The goal is to reduce training time while increasing productivity.

#2: Microlearning

  • Studies have shown retention is better when information is delivered in bite-size pieces focusing on a single topic.

#3: Soft skills (e.g. communication and public speaking) remain important

  • Per Udemy’s “2018 Learning Index Report,” which analyzed 18 million learners and polled 263 learning and development managers, the key question people at all levels ask is: How do I become better at presenting my point of view?

Read on below for more including the learning subjects that surged the most in 2017.

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Freehand Hotel: Traveling to NYC? Want “cool” digs? Stay here!

Freehand Hotel: Traveling to NYC? Want “cool” digs? Stay here!


 

Have been a fan of the Freehand since 2014 when I first discovered them in Miami.

  • Since then they’ve opened in Chicago, Downtown LA, and most recently in NYC.
  • Their collaborators and “friends of the brand” include Roman & Williams for design, Gabriel Stulman and the Smile guys in NYC for F&B, Gabriel Orta and Elad Zvi of Bar Lab for Broken Shaker (opening on the rooftop before the summer).
  • Mega site, Man Repeller (1.9MM followers on IG) will be doing a hotel takeover in April for a two-day sleepover extravaganza. They’re calling it Hotel Man Repeller.

LOVE everything about this place but have never stayed here. So while I’ve eaten, had drinks and hung out at Freehand, I have never spent a night in one of the rooms. They may be tiny, they may be noisy – I don’t know but based on pics, based on the vibe, and based on the staff I’ve met, I believe I would love staying here.

Read on below for 5 more travel trends and stats I’ve come across this week – including some potential destinations for my “Weekends In America” project.

One final note on why this matters: We’re all spending more on experiences especially on travel and hospitality. Understanding the ins-and-outs of this trend can help retailers and restaurateurs provide more relevant and engaging experiences.

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Influencer Marketing: The Big “Hype” of 2017 Is Looking Like a Con Job

Influencer Marketing: The Big “Hype” of 2017 Is Looking Like a Con Job

 

The more I look into influencer marketing, the shadier it gets. The NY State Attorney General is now even investigating companies for influencer fraud and “bought” followers.

I’m also starting to wonder if the statistics that are bandied about on the effectiveness of influencers aren’t wildly overstated e.g.

  • 86% of marketers used influencer marketing in 2017
  • 92% of them found it useful.

Which brings us to the newest trend: bringing influencer marketing in-house. I can only assume it has a lot to do with trust. Among companies going this route: Nike.

I’m not 100% opposed to influencers but if it were my money, I would want to dig deep to make sure that the “influencer(s)” that I partner with are not just transactional hired guns who’ll do a rote few posts and then be off and running with my competitor the following week.

The biggest problem with using megastar influencers like the Kardashians or Jenners, who have become major “namebrands” themselves, is that their fans do not automatically buy what’s being “sponsored” if it feels even marginally off-brand.

Increasingly, I see influencer marketing as no more than today’s celebrity campaign, served up on digital platforms vs. yesterday’s TV or print. And just as some celebrities were phenomenal partners for their brands and others were duds, the same is true for influencers. Influencer marketing is NOT the holy grail.

That said, there are categories and niches where influencer marketing might be worth exploring. Finding the right influencer, however, is critical.

Read on below for guidelines on what to look for in influencer partners as well as two influencer experts who strike me as knowing what they’re talking about.

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Asia Pacific Is Tops For Bathtub Aficionados

Asia Pacific Is Tops For Bathtub Aficionados

 

Although bathtubs are not as popular in the States, they continue to be a hot trend in the Asian Pacific countries where they will account for $9.9 billion in sales by 2023.

The major drivers for the growth of the category in the Asian Pacific countries are a rise in housing construction, increasing demand for luxury plumbing fixtures, a rise in household income and, of course, a bath culture that we don’t have in the States.

4 emerging trends to look for:

  • High-tech bathtubs with advanced features including wall-mounted LCDs
  • Hydrotherapy features
  • The increasing adoption of soaking tubs
  • Whirlpool bathtubs are expected to show above average growth.

Scroll down for more photos as well as the link to the Bathtub Market Trend Report.

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Health Update: My Osteoarthritis 50% Improved, Most of the Time

Health Update: My Osteoarthritis 50% Improved, Most of the Time

 

I’ve now reached my weight goal (lost 14 lbs) and although my osteoarthritis can never be “cured”, I feel 50% better most of the time.

  • Instead of surgery, I opted to go the exercise and healthy weight route to manage the pain and stiffness that comes with osteoarthritis (as recommended by my doctor)
  • One of the things I’ve noticed over the last couple of months, however, is that every time I have two cocktails (vs. two wines), my osteoarthritis REALLY flares up.
  • I’ve done some research on it and there is evidence that alcohol does exacerbate the inflammation arthritis already has created in the body.
  • Anybody else experienced this when drinking cocktails vs. wine?

Osteoarthritis, for those of you that don’t know, is a chronic condition – it will not go away but it can be managed by:

  • Reducing weight. For every pound lost, your joints will experience 4lb less burden. My joints are feeling 50lbs lighter, and they are singing my praises!
  • Exercising.  It helps reduce pain and stiffness by improving your mobility and flexibility – huge difference for me now vs. a year ago.
  • Strengthening the muscles around the joints. The stronger they are, the more weight they can take and, again, less burden on your joints.

Read on below for more on America’s failing health and what we’re doing about it.

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Anyone in San Francisco Tried the new iHEARu App?

Anyone in San Francisco Tried the new iHEARu App?

 

I hate super loud restaurants and this new app sounds like it offers a solution.

Only available in San Francisco at the moment but coming to NYC in April followed by Portland, Oregon, Seattle and Washington DC later in the year.

  • It’s the first app specifically designed to let users share the noise level of restaurants at specific times of the day which will be made available on the app in half hour increments.
  • What’s important about this is that any restaurant known to be super loud at peak times might be much more manageable earlier, or later, in the day.

Kelly Tremblay, the founder and CEO of the company, is an audiologist, neuroscientist and an advocate for the hearing impaired.

 

READ ON BELOW for menu trends (what’s in/out with chef’s around the country from Upserve’s inaugural menu trends report.

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What’s New In Tech/Digital This Week

What’s New In Tech/Digital This Week

 

Here are 5 stories that caught my attention this week.

 

#1. PURCHASE BRANDS vs. USAGE BRANDS

Fantastic insights on the differences between legacy/traditional brands (purchase-oriented) and newcomer/digital brands (usage-oriented).

  • Legacy/traditional brands, also known as “purchase” brands because they focus on creating demand to buy the product. It’s all about the advertising and the promotions.
  • Newcomer/digital or “usage” brands, on the other hand, focus on creating a phenomenal experience around the use of the product and how it makes your life easier, better, more efficient. A usage brand marketer would rather have a five-star rating in their online reviews than win an advertising award at Cannes.
  • Examples of these twin concepts include: Shave Club/Gillette, Venmo/American Express, Warby Parker/Lenscrafters.

Not surprisingly, loyalty and consumer advocacy (i.e. spontaneous recommendations) are much higher for the newcomer/digital brands than for traditional brands.

 

#2: APPLE PAY ACCEPTED AT 50% OF STORES?

I cannot believe this is true.  I have tried (and failed) to use Apple Pay while shopping in NYC for years.  However, according to Jennifer Bailey, VP of Apple Pay, 50% of stores accept Apple Pay.

 

Read on below for more on paywalls, employee influencers and the rise of the data curator.

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