I had a conversation about instagram and twitter verification a while back with a friend who is a high-level tech exec. She was trying to convince her CEO that he needed to get verified.
- That was the first time I heard about the blackmarket for social media verification. And also the first time I realized what a status symbol it had become.
- Up until then, I thought those little blue checks were merit-based, assigned thru an algorithm.
- Little did I know that verification is the social media equivalent of the velvet rope. Know the right people, pay the right price, and that velvet rope magically opens and you bypass the line.
- Only 7% of the accounts I follow on Instagram are verified.
In case you’re not familiar, I’m talking about the little blue check marks next to people’s names – especially on twitter and instagram. It’s designated for public figures, celebrities, and brands and it gives users a prime spot in search.
Great article on the subject in Mashable. Worth a read.
I’ve summarized highlights below. And just FYI, my friend has still not gotten her CEO verified.