The holiday season officially kicks off today. Let me just say, 2017 will go down as the year of the Holiday Pop Up. I have never seen so many.
The big difference is how well-designed and instagram-worthy they have become. Additionally, most are taking a “residency” approach i.e. extended leases for one to six months. Some are also doing multiple locations.
Three recent pop ups worth checking out if you happen to be passing through New York:
Dear Drew (14 Crosby Street, Soho)
Drew Barrymore’s new pop up will run thru April. It was developed by the Barrymore in-house design team and is the most instagram-worthy store in Soho (photo above, and more below)
- Has a boho-chic, retro vibe (according to store staff, Drew is into nostalgia).
- Most of the furniture in the store comes from Drew’s own houses.
- The collection launched on Amazon Fashion last month and includes apparel, handbags, jewelry, luggage, hair tools and loungewear.
- Bottom Line: It’s super cool, totally worth a trip downtown
Goop Gift (25 Bond Street, Nolita)
Chic and elegant (photos below at the end of the post). I breezed through quickly 3 days after it opened and what registered with me were candles, cool kids’ items, the Grey Goose Martini Bar and an impressive wrapping and personalization station. Also, all the sales staff are dressed in white coveralls.
Open through the end of the year.
The Arrivals – in 3 cities (NYC, LA, San Fran)
This is the second year they have operated pop ups for their outerwear collection.
- Gorgeous minimal look, super stylish.
- All 3 stores were designed by Bower and Lotte Van Velzen (New York-based).
- The pop ups will be open thru the end of the year. Photos below.
Also doing pop ups: Yankee Candle opened its first pop-up store in SoHo (503 Broadway), thru Jan. 3. Terrain in Rockefeller Center (planning to check it out today). Amazon is also doing holiday pop-ups at five Whole Foods locations, none in NYC. The pop ups will be manned by Amazon employees and apparently they are getting a lot of flack from nearby mall stores.
Read on below for additional retail trends I’m tracking for 2018. Things are getting more creative but we are still over-stored and many believe we are only in the 2nd inning when it comes to needed store closures. Some experts going so far as to say half the malls in America need to close. The new CEO of Macy’s was just quoted as saying if they were starting out today, they would have no more than 250 Macy’s stores (vs. 700 plus at the moment).