Was in Chinatown this past weekend and noticed crowds lined up at the corner of Mott and Kenmare getting their selfies on for Valentine’s Day. This is so cool and so fun! Look for more retailers and brands to get creative with selfies and hashtags in the future.
Here are more details:
- The #LoveWall was created by artist James Goldcrown. His work is all around NYC. This piece has been at this location for a few years but its popularity is exploding with over 29K #lovewall posts on Instagram.
- The #MoetMoment, around the corner from the #lovewall, is a brilliant piece of social media marketing from the Moet Chandon team. The Moet Moments campaign (without the selfie wall) was initially launched in 2013 with Roger Federer to celebrate special moments. At that time fans were asked to post photos and messages of extraordinary occasions in their lives that are worthy of celebrating with a bottle of Moët & Chandon champagne. The selfie wall is a MAJOR UPGRADE!!
And one last noteworthy Valentine’s Day event comes from the Elizabeth Street Retailers who organized and hosted the LOVE BLOCK PARTY on the weekend before Valentine’s. The street and storefronts were festooned with red heart balloons. Participation was high and included Tom’s, Aesop, Kit & Ace, and Steve Alan.