Winning at Retail: 3 Exceptional New Stores

Spent Saturday checking out a dozen new stores. Here are three that are winning at the retail game, as of this moment, based on their ability to:

  • Attract customers and generate buzz
  • Offer merchandise that excites customers and gets them shopping
  • Create a killer in-store vibe and ambiance that makes customers want to hang out and not leave….

Here’s my absolute favorite of the 3:

Filipacchi Motor Sports (photos above)
23 Prince Street (between Mott and Elizabeth)

The background of this store is a little mysterious. It is owned by Craig Filipacchi who is a power broker with Brown Harris Stevens. He may, or may not, own the townhouse the store is located in. He is the son of Daniel Filipacchi, former deputy chairman of the now defunct Hachette Filipacchi Publications – which owned Cycle Magazine in the 80’s. So the interest in motorcycles appears to be a longstanding one.

The store is amazingly great. I was there for about half an hour and every guy walking down Prince Street was lured inside by the “toys” on display. Not only do they have a fabulous collection of Ural Sidecar Motorcycles, they also have BPG Werks DTV Shredders, JetSurf Motorized Surfboards, helmets and boots, paintball gear including guns and masks, and an amazing selection of beautifully designed fire extinguishers from Safe-T. Also, t-shirts, caps etc – with much of the casual merchandise made in Brooklyn.

Read on below for my two other winners.

Aerie Pop Up
72 Spring Street

This “pop-up” opened in early December but will remain open for the balance of 2017 according to people I spoke to at the store.

Here’s what I love about this store:

  • The vibe is green, fresh and fun
  • The layout, design, and ambiance (including dressing rooms) feels very young and modern
  • The merchandise, displays and signage are all on point

Very impressed with what they’ve done with this store – big kudos to Jen Foyle, Aerie Global Brand President.


adidas Originals
115 Spring Street

This new Originals Flagship opened a few months ago. It replaces their previous Wooster Street location.

It is an AMAZING store!! The design is fabulous – modern, really cool vibe and the wall of sneakers is phenomenal. I love everything about this store from the lighting to the signage to the “stoop” where you can hang out while your friends are shopping.

It’s a 2-story 2450-square-foot space with the street level dedicated to a curated assortment of adidas Originals lifestyle product including limited-edition capsule collections and designer collaborations for men, women and children. Downstairs is used for events and installations.  adidas is definitely on a roll!!

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