Love the refresh – and especially the references to the Tokyo heritage. Feels very cool, vibrant and fun.
Particularly noteworthy (with pics below)
- The digital window displays as well as the digital billboards throughout the store.
- Tokyobikes in the active wear department as you enter the store.
- The Tokyo Newsstand: insanely cool section at the back of the store featuring Japanese fashion, lifestyle and design items. Over 60 magazine titles and their collection and display of vintage toys and household items is stellar!!
- The Free Matcha latte bar – mobbed and so cool, on the ground floor by the stairs.
- SPRZ NY (Surprise New York), a collaboration between UNIQLO and MoMA with t-shirts featuring designs by Andy Warhol, Ketih Haring and Jean-Michel Basquiat.
- Uniqlo’s new LifeWear line e.g. jogger pants – definitely want to check this out although the menswear always looks and fits better than the women’s.
On my way to Uniqlo I passed Banana Republic and thought how drab the windows looked – so this news is definitely good news!! The new campaign is called “Turn It Up” and couldn’t come a minute too soon.
Palermo will personally curate a selection of limited-edition direct-to-consumer women’s styles from the Spring 2017 NYFW show. This early-release capsule collection will be sold on bananarepublic.com and at the brand’s Flatiron location in New York.
Ralph Lauren, Calvin Klein, Donna Karan and Oscar De La Renta – all once fashion superstars, are all floundering while new, younger brands e.g. Everlane are doing – perhaps – a better job of being relevant. But the jury is still out. As Marshal Cohen told the NY Post, technology – NOT fashion – is today’s defining cultural touchstone.
More pics from the new Uniqlo store below.