Social Media Marketing World is the largest gathering of the world’s most influential social media juggernauts. It’s a two-day event held in late March in San Diego and was kicked off with Founder/CEO Michael Stelzner’s recap of their 2015 Social Media Marketing Industry Report, a survey of 3700+ marketers. Of those marketers, 58% spend 10 hours a week on social media, and 14% spend a mind-blowing 40+ hours a week on social media.
The biggest trends: video, Facebook (yes!!), podcasting, and analytics. Read below for more details and great stats.
Trend 1: YouTube Is Powerful
- 56% of marketers want to improve their YouTube knowledge
- 66% plan on increasing activities in 2015
Trend 2: Social Drives Traffic
There are no “buts” about it: social media drives traffic, according to 78% of marketers. Get the most out of your linking by adding UTM parameters to your links (UTM stands for Urchin Tracking Module; the format used by Google to track your unique URLs).
Trend 3: Native Video Is An Untapped Frontier
Stelzner called 2015 the “year of native video.” With Facebook’s major emphasis put on native video and recently announced embeddable video, they are poised to become a major threat to YouTube.
- There has been a 360% increase in Facebook video publishing
- 57% of marketers are using video
- 72% of marketers plan on increasing use of video & want to learn more
- Small percentage of marketers are using:
- Instagram 36%
- Vine 4%
- Snapchat 2%
Trend 4: Facebook is BIG for marketers
Think Facebook is dying? Think again.
- 93% of marketers are on Facebook
- 51% say Facebook is MOST important
Trend 5: Facebook Is Actually Growing
Not only is Facebook not dying, it’s a growing venue for marketers.
- 62% of marketers are increasing activity in 2015
- 67% of marketers want to learn more
Trend 6: Marketers Pause Before Adopting
When a new product/platform hits the market, marketers are not necessarily the early adopters you might think they are. They may be aware of the next new thing, but marketers are more likely to take a pause before focusing their efforts. In my opinion, this is likely because of the inability to prove ROI in the early days.
- 4% I actively engage and evangelize my presence on the network
- 19% I only register my handle/username on the social network
- 9% I try to engage on the network but don’t evangelize my presence there.
- 8% I am skeptical and wait and see what happens
Trend 7: Podcasting=Greenfield (Ben Greenfield?)
Thanks to the true crime/legal/docu-style reporting podcast Serial, podcasting has become a focus for brands. No longer just left to big media, podcasting is taking off for subject-matter experts, and they’ve surpassed big media in popularity.
- Only 9% of marketers participate in podcasting (Up from 6% in 2014)
- 42% want to learn more about podcasting
- 26% plan on increasing podcasting activities
Trend 8: Measurement IS Attainable
Long gone are the days when social media was a giant question mark in terms of measurement and ROI. There’s no doubting that our tactics are working (or not working, for that matter) because the analytics and solutions exist.
One of the most talked-about tools at this years’ conference is the usage of UTMs, or “Urchin Traffic Monitor,” for Google Analytics. Go here to learn how to do it for your company or brand.
Link to full article from Business.com posted by Shayna Marks here.