Over the last 20 years, Irma has been acknowledged as one of America’s foremost experts on trends. As founder and president of The Zandl Group, she pioneered groundbreaking work with industry experts, innovators and tastemakers. Her scouting trips and scene immersions allowed her to anticipate emerging trends and early shifts in consumer behavior.
Her newest venture, The Opinionator, helps companies navigate change with a focus on trends at the intersection of business, tech, and culture.
Irma lives and works on the Lower East Side and can always be found tooling around town on Citibike (her preferred mode of transportation). She is famous for her Rivington Loft dinner parties and for being a connector extraordinaire between freelancers, entrepreneurs and the corporate world.
She’s also active in the art world with a collection of early works by renowned street artists including Margaret Kilgallen, Mark Gonzales, Chris Johanson, Thomas Campbell, Cost Revs, Swoon, Shepard Fairey and Ryan Humphrey.