Over the last 20 years, Irma has been acknowledged as one of America’s foremost experts on trends. As founder and president of The Zandl Group, she pioneered groundbreaking work with industry experts, innovators and tastemakers.
Her newest venture, The Opinionator covers trends at the intersection of business, tech, media and culture.
She also advises startups, small businesses and Fortune 100s on navigating/optimizing change.
Irma lives and works on the Lower East Side and can always be found tooling around town on a Citibike (her preferred mode of transportation).
She’s active in the art world with a collection of early works by renowned street artists including Margaret Kilgallen, Mark Gonzales, Chris Johanson, Thomas Campbell, Cost Revs, Swoon, and Shepard Fairey.