Over the last 20 years, Irma has been acknowledged as one of America’s foremost experts on trends. As founder and president of two companies, Xtreme Inc. and The Zandl Group, she pioneered groundbreaking work with industry experts, innovators and tastemakers.
Her newest venture, The Opinionator keeps her in discovery mode, looking for what’s next in business and important changes that are impacting how we live, work and play.
Irma also advises startups, small businesses and Fortune 100s on anticipating, navigating and optimizing change.
She lives and works on the Lower East Side and can always be found tooling around town on Citibike (her preferred mode of transportation).
She’s active in the art world and was an early fan and supporter of street art. Her collection includes works by renowned street artists including Margaret Kilgallen, Mark Gonzales, Chris Johanson, Thomas Campbell, Cost Revs, Swoon, and Shepard Fairey.
Other interests include travel and restaurants. She’s been around the world twice with National Geographic and for the last several years, has been exploring America through the prism of its funnel cakes at State Fairs. Iowa this year.
Her obsession with restaurants is legendary. She is usually the first to check out and review new restaurants while they are still in “friends and family mode.”