Over the last 20 years, Irma has been acknowledged as one of America’s foremost experts on trends. As founder and president of The Zandl Group, she pioneered groundbreaking work with industry experts, innovators and tastemakers.
Her newest venture, The Opinionator keeps her in discovery mode, looking for what’s next in business and how we work, in tech and social media, in the arts and on the food scene.
Irma also advises startups, small businesses and Fortune 100s on navigating/optimizing change.
She lives and works on the Lower East Side and can always be found tooling around town on a Citibike (her preferred mode of transportation).
She’s active in the art world with a collection of early works by renowned street artists including Margaret Kilgallen, Mark Gonzales, Chris Johanson, Thomas Campbell, Cost Revs, Swoon, and Shepard Fairey.
Other interests include travel and restaurants. She’s been around the world twice with National Geographic and for the last several years, has been exploring America through the prism of its funnel cakes at State Fairs. Iowa this year.
Her obsession with restaurants is legendary. She is usually the first to check out and review new restaurants while they are still in “friends and family mode.” Restaurant and other food news always covered on The Opinionator on Fridays.