Interesting article in Refinery29 on why Uniqlo may soon become the IKEA of clothes (which I don’t buy into at all). However, they make a great point about the value of being affordable, but not “downmarket.”
Made me consider which of my go-to brands fall into that classification e.g. Shake Shack vs. McDonald’s, Target vs. Walmart, Aloft Hotel vs. Day’s Inn.
Which of your brands do you consider affordable vs. downmarket??