Attended the Northside Innovation Conference in Brooklyn last week – a gathering of technologists, entrepreneurs, designers, and content creators.
One speaker’s topic had me mesmerized, totally compelling content and ideas. Sophie Kleber from Huge gave a first rate presentation on Anticipatory Design. At its core, the function of anticipatory design is to gather the necessary data to move from the era of personalization to automated decision-making using Algorithmic Intelligence (AI). The goal is to create an ecosystem where a decision is never made—it happens automatically, without user input.
Some of the slides from her presentation are posted below. Also check out Huge – an amazingly smart group of people.