Apple’s Influence on Advertising Continues to be Strong

Really love (and find totally effective) these quirky ads built around cool techy guys that all have an Apple vibe.

Three of my favorites of late include IKEA’s BookBook (video below), Trivago, and IBM’s Hamster. Kudos to BBH (IKEA) and The Ogilvy Group (IBM). Trivago agency remains a mystery.

IKEA’S BookBook


Trivago Guy


IBM’s Hamster Sharing Your Cloud?

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