4th year at Frieze and I love it still. It is my favorite art fair – great space, outstanding artists and galleries, and most of all such a great barometer of where the culture is headed. Five directions were especially noticeable this year:
1. audience participation
2. industrial and repurposed (often consumer junk/detritus)
3. LED lights, video, mirrored surfaces
5. raw style of painting, drawing, sculpture
Read below for specific details and pictures.
Trend 1: Audience participation/interactivity seems to be all the rage this year
In Gavin Brown’s booth, over the first two days, fairgoers were given a 12-inch square canvas and some black paint to carry out the task set by artist Jonathan Horowitz: painting a freehand, eight-inch circle in return for a $20 check signed by the artist. Each piece then formed part of a collective grid of 700 black circles lining the booth; but what each batch of 100 was ultimately selling for the gallery would not disclose. When I visited on Sunday, the participatory element was complete.
Mexican artist Pia Camil persuades visitors to parade through the tent in her specially designed ponchos (which they can take home afterwards).
Bangkok-born artist Korakrit Arunanondchai’s massage chairs, upholstered in his trademark tie-dyed denim.
Japanese artist Aki Sasamoto, built a maze-like three dimensional personality test. Concept was more interesting in theory than in reality.
This participatory tendency has been given official endorsement with the best booth prize for Frieze New York 2015 awarded to Galeria Jaqueline Martins, a gallery from Sao Paulo for its solo project by Martha Araujo entitled “Para un corpo nas suas impossibilidates” (For a body in its impossibilities). This involves Frieze visitors donning special jumpsuits patched with Velcro and then launching themselves onto a Velcro-covered skateboard ramp and attempting to adhere.
Trend 2: Industrial and Repurposed (Consumer Junk/Detritus)
Trend 3: LED Lights, Video, Mirrors
Trend 4: Assemblage, Fragments, Installations
From chewed gum to beer cans, lots of assemblage on view – my two favorites were Yuji Agematsu and Kader Attia.
Trend 5: Raw
The overall aesthetic is more raw than polished.