Overnight Success? Not So Fast! How About 30-Months?


Great piece by Mark Schaefer on how long it takes to really get something off the ground (especially something that is content-based which you might assume would be much quicker).

Mark interviewed over 100 people to find out how long it took their projects to gain traction. He kept looking for the overnight successes but what he found instead was that it took everyone between 2-3 years (i.e. 24-36 months) before they started seeing positive results.

The lessons from Mark’s study:

  • To build a successful personal brand and to become known, you have to be prepared to stick with it for a minimum of 30 months.
  • Becoming “known” is like running a marathon, the winners are the gritty few who keep going, not those who run only when fueled by “passion.”
  • Nothing replaces perseverance. Lots of people have talent, but few convert that talent into something meaningful. There’s nothing sadder than seeing a project die before its time. – Dr. Jamie Goode, wine blogger
  • I believed in what I was doing but it took three years for things to fall into place.– Isadora Becker, chef and YouTube food vlogger
  • Resilience is an imperative. I believe in resilience so much and if I had to pick just one character trait for success it would be that.– Zander Zon, YouTube bassist

Source: Mark Schaefer, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. His newest:KNOWN: The handbook for building and unleashing your personal brand in the digital age,

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