My first time at an Amazon media event – spectacular! It was a one-day affair held at a photographer’s studio in the West Village. For a company steeped in e-commerce, Amazon really knows how to turn it on for brick-and-mortar.
Details I found particularly impressive:
The space featured 20+ categories including Kitchen, Electronics, Pets, Baby, Wedding, Lawn & Garden, Tools and more.
The theme was West Coast summer with lots of surfboards and colorful inflatable beach balls defining the various product areas. There was also a strong mid-century modern aesthetic inspired by the cover of M. Lynne Squires’ Mid-Century Recipes Book. (See video below.)
Amazon flew in a huge contingent of marketing people from Seattle to man the different sections. They were extremely knowledgeable and it was terrific to hear from them firsthand about the products. I especially enjoyed learning about Amazon Launchpad and the Amazon Handmade products (the Etsy-killer?).
The highest percentage of NEW products were found at Launchpad (obviously) along with Outdoors, Toys & Games, the Baby Registry, Beauty Products and Powered by Alexa.
Amazon is also aggressively growing their Grocery and Gourmet categories. They even had Tito’s Vodka and Marble Slab Creamery Ice Cream on hand (both being served to attendees).
What I do not know is how they select the products that are included in the summer preview e.g. do brands pay to be included?
See below for more photos from the event as well as 10 products I found fun for the summer.