Millennials Get The Job Done, Wherever, Whenever

Millennials Get The Job Done, Wherever, Whenever

 

Great piece by Alex McClintock on the job market and his experience in hiring 6 digital producers (in Australia). Although written by a millennial, about millennials, his findings are broadly applicable.

There are no entry-level jobs anymore

  • In the past, companies would hire and train new grads, today “entry level” jobs require years of experience.
  • The best applicants have developed skills in multiple volunteer or unpaid intern roles. Those that don’t, slip to the bottom of the pile.

There’s a point at which a resume becomes overdesigned

  • A sizeable proportion of the résumés had more formatting than Word can provide. Bright colors, glyphs, textures and shapes abounded. Don’t do this!!

Millennials are impressive

  • Constant technological disruption means it’s a tough time to be in the early stages of your career, but young people generally respond with incredible flexibility and a willingness to learn new skills.

 

Read on below for more on how millennials and Gen X-ers are turning nomadic lifestyles into real money whether it’s through tech and social media or the gig economy.

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Exploring America Through The Prism Of Airbnb, Uber And The Funnel Cake!

Exploring America Through The Prism Of Airbnb, Uber And The Funnel Cake!

 

Feeling inspired! Just back from a long weekend in Atlanta and also in the middle of Brad Stone’s brilliant new book, The Upstarts about tech startups that have changed how we live, work and play in this country.

My goal is to experience firsthand what it’s like to live in different cities throughout America at this particular point in time.

  • How are people navigating change.
  • What trends are they noticing?
  • What’s the day-to-day of their lives look like?
  • Where do they shop, work, what do they do for fun?
  • Culturally – and socially – what’s happening in cities in America?

Besides Atlanta, I’ve recently been to Philadelphia, Washington DC and Savannah. I’ll be heading to Milwaukee in August and Los Angeles in September. I’ll be hitting up a few State and County Fairs along the way. Send me recommendations and tips for other cities!!

And maybe I’ll even run into Mark Zuckerberg along the way. He has made traveling America (all 50 States) his goal this year. He too wants to connect with more Americans to understand how they are thinking about the future.

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WEDDING TRENDS: More Authentic,Techie and Fun

WEDDING TRENDS: More Authentic,Techie and Fun

 

Weddings provide tremendous insight into cultural shifts and serve as great barometers of what’s trending in hospitality, ambiance, and design.

Two of my best trend sources are Etsy and Pinterest. The latter is getting a particularly bad rap these days from wedding planners who are put off by ALL the ideas that brides and grooms are finding on the site.

Weddings are clearly becoming more relaxed and less bound by tradition – although, fascinating to see that footwashing is coming back as a hot trend for Christian couples.

Read on below for the 7 wedding trends I’ve been tracking for 2017 weddings.

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LOVE Tony Hsieh, Incredible Visionary But What A Wacko!

LOVE Tony Hsieh, Incredible Visionary But What A Wacko!

 

I got involved with Downtown Las Vegas, Zappos and Tony Hsieh at the precise point Aimee Groth started working on this book. And I fell massively in love with the downtown scene. It felt exactly like early Brooklyn/Bushwick: up-and-coming, exciting, totally cool. I actually considered moving there for a short stint to track firsthand the concept of downtown as a start-up city.

I also met Rehan Choudhry at that time and attended the inaugural Life Is Beautiful Festival (and returned for 3 more years). That said, it was clear to me, after that first brilliant year of Life Is Beautiful, that something was amiss in Downtown Las Vegas. Businesses came and went at an alarming rate, crime spiked and rumblings of discontent were evident in many of the blogs and news stories that I tracked.

Aimee Groth lays it all out in her new book – the highs and the lows. Tony Hsieh is as brilliant as he is weird. I can’t say it’s an exceptional book but it does shine a light on the tech world’s “self-actualization set.” I also can’t tell how fascinating the book will be for anybody not connected to downtown Vegas. That said, I learned a lot about tech culture and the Silicon Valley way of doing things.

One last thing: If you read this book let me know what you think of the relationship between the writer and Tony Hsieh. I got the distinct impression by the end of the book that she had a huge, unrequited, crush on him!!

Read on below for more on Tony Hsieh, his way of doing things, his inspirations and his influences.

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Overnight Success? Not So Fast! How About 30-Months?

Overnight Success? Not So Fast! How About 30-Months?

 

Great piece by Mark Schaefer on how long it takes to really get something off the ground (especially something that is content-based which you might assume would be much quicker).

Mark interviewed over 100 people to find out how long it took their projects to gain traction. He kept looking for the overnight successes but what he found instead was that it took everyone between 2-3 years (i.e. 24-36 months) before they started seeing positive results.

The lessons from Mark’s study:

  • To build a successful personal brand and to become known, you have to be prepared to stick with it for a minimum of 30 months.
  • Becoming “known” is like running a marathon, the winners are the gritty few who keep going, not those who run only when fueled by “passion.”
  • Nothing replaces perseverance. Lots of people have talent, but few convert that talent into something meaningful. There’s nothing sadder than seeing a project die before its time. – Dr. Jamie Goode, wine blogger
  • I believed in what I was doing but it took three years for things to fall into place.– Isadora Becker, chef and YouTube food vlogger
  • Resilience is an imperative. I believe in resilience so much and if I had to pick just one character trait for success it would be that.– Zander Zon, YouTube bassist

Source: Mark Schaefer, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. His newest:KNOWN: The handbook for building and unleashing your personal brand in the digital age,

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REAL ESTATE TRENDS: A Bellwether For The Economy

REAL ESTATE TRENDS: A Bellwether For The Economy

 

I’m still not used to seeing so many empty retail storefronts.

Many of us, including me, noted that people were still spending, just not on stuff. We’d all rather spend on experiences like restaurant dinners. Well, not so fast. While there are still lots of hot spots where reservations are impossible to come by, the restaurant biz is rapidly running out of steam (blame it on crazy rent hikes, minimum wage increases, or just too many restaurants).

Whatever the reason, I’m picking up signs everywhere that we will soon see a restaurant collapse similar to what we experienced with retail. Some early indicators include more restaurants doing out-of-character promotions e.g. Rebelle, a very high-end chef-driven spot downtown, is suddenly doing $5 happy hour cocktails with Stoli (they did not carry vodka previously). And then there are the restaurants that are inexplicably renting out their spaces during the day for co-working e.g. Public and Daniel Boulud’s DBGB. Not surprisingly, word just hit the street that Public is closing at the end of June and Rebelle looks like it is on its last legs.

Want more proof that the commercial real estate apocalypse is upon us? Bank branches closing en masse. Not surprising, of course, since we’d all rather venmo and bank electronically. I haven’t seen much of this yet in my neck of the woods but I hear it is happening elsewhere.

Definitely time for some belt-tightening. Last month’s anemic job numbers are just the tip of the iceberg for joblessness as retailers, restaurants, and banks continue to lay off thousands of workers.

Read on below for info on co-living.  It’s the one commercial real estate bright spot I see. It has big potential – especially if it is designed for broader audiences than just millennials.

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WORK INSPIRATION: Coming At Me Thru Social Media

WORK INSPIRATION: Coming At Me Thru Social Media

Clockwise from Upper Left: Deb Perelman (Smitten Kitchen), Joy Wilson (JoyTheBaker), Lyndsay Sung (CocoCakeLand), Molly Yeh (my name is yeh), Jocelyn Delk Adams (Grandbaby Cakes)

 

Big shout out to the food blogger planner at this past weekend’s Cherry Bombe Jubilee. I learned so much – and will be implementing most of what I heard. And I must add, these 5 bloggers make a healthy living from their blogging platforms so well worth paying attention to what they have to say.

Key takeaways:

  • Be authentically YOU. Develop your unique voice – that’s what people will respond to. Based on my own blog, I can vouch that’s true. The posts that get the most engagement are always the ones where I just lay it out there and hold nothing back.
  • Always share the second most embarrassing thing that’s happened to you – it will grow your audience – this gem came from Joy Wilson (joythebaker.com who has 396K instagram followers). That woman is amazing, if you ever have a chance to hear her speak, do it.
  • Use Instagram to grow your blog. EVERYTHING is going visual. The bloggers agreed that the only way they were getting people to their blogs was thru their instagram accounts. The goal is to create such fabulously interesting visuals that your audience will linger and ultimately make their way to your blog. This nugget of advice courtesy of Molly Yee (my name is yeh who has 222K IG followers).
  • “I would be all video” – per Jocelyn Delk Adams of Grandbaby Cakes, when asked what she would do differently were she to start out today.

Read on below for more of my social media mentors from Snapchat and Instagram – and it’s not lost on me that their platforms are all video! Why am I still writing?

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MILLENNIAL UPDATE: Child-Free OR Moving To The Suburbs

MILLENNIAL UPDATE: Child-Free OR Moving To The Suburbs

 

“Child-Free” Millennials Choose Pets Over Kids

  • An increasing number of millennial women and young couples are opting out when it comes to having babies. They’re choosing dogs and cats instead.
  • Child-free, by the way, is distinctly different than “childless.” The former is an intentional lifestyle choice not to have children.
  • Religious groups are in an absolute dither about this. LifeNews (a pro-life news agency with 750,000 weekly readers) writes: Many Americans have made parenting a central focus and mission of their lives, so naturally they struggle with understanding the motivation behind willingly passing up one of life’s greatest blessings.

 

But all is not lost: 40% of millennials are parents

  • Eight out of 10 say their child is one of their best friends
  • Three-quarters say their children are involved in household decisions.

 

Affordability – and having kids – is sending more millennials to the suburbs

  • 50% of millennial homeowners live in the suburbs, 33% live in an urban neighborhood and 20% live in a rural area. (Source: Zillow)
  • 49% of millennial buyers have at least one child
  • Families spend $9,000 more a year to live in the city versus the suburbs. The most common expenses: property taxes, mortgage payments and child care costs. (Source: Zillow and Care.com)
  • The difference is most stark in New York, Chicago and Dallas. In New York, a family would pay an additional $71,237 a year in order to live in the city.
  • Because of the size of the millennial generation, they will create change with each new life stage including transforming the suburbs making them more walkable and welcoming more local, independent businesses (vs. chains).

 

Top 10 cities for Millennial home buyers

  • Buyers under 36 now make up the biggest chunk of Americans buying homes
  • They make up 64% of first-time home buyers (even though they only account for 13% of the population)
  • On the list of must-haves: supershort commutes, and amenities like parks, cultural centers, and restaurants.
  • Top cities : Salt Lake City, Miami, Orlando, Seattle, Houston, Los Angeles, Buffalo, Albany, San Francisco and San Jose.

 

Read on below for more on how millennials are disrupting and obsoleting three industries: cable TV, hotel room keys and financial services.

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