Recently, I’ve noticed an uptick in Christian themes – especially in the business and entertainment worlds. It reminds me of the 90’s when WWJD (What Would Jesus Do), Touched By An Angel (1994), and Chicken Soup For The Soul (1997) were all amazingly popular. I remember talking to clients about this development but they either did not “get” this trend or they weren’t interested. All except Fox!! They not only “got” it, they invested, establishing the FoxFaith brand which was extremely successful through the 2000’s with independent Christian-themed films and videos targeting evangelical Christians.
And now in 2017, this same Christian trend is emerging again – at perhaps an even more ultra-liberal time. On my Texas trip in October, we visited Waco to see Joanna and Chip Gaines’ Magnolia Market at the Silos. We had to go on Saturday because everything is shut tight on Sundays for church. The Gaines’ also announced at that time, that they were ending their popular HGTV show, Fixer Upper in order to concentrate more on their faith. Read more about them and the influence of the Billy Graham Evangelist Association, here.
While in Texas, we also stumbled upon the Melissa Benge Collection. This cool store is owned by a devout Christian who is not shy about asking for – and accepting – Prayer Requests on the store’s website.
Read on below for how mainstream Hollywood is attempting to connect with the 90 million evangelicals in this country thru specific PR efforts and “influencers.” Also check out the launch of Light TV, a faith-focused digital venture from Roma Downey and Mark Burnett in partnership with MGM and Fox Television.