This is GENIUS. So revealing about the world and what we’re most intrigued, worried and entertained by. On many levels, 2017 was a TOUGH YEAR.
- Based on this list, people sought out survival information e.g. on hurricanes (how to board up windows) as well as other natural disasters (e.g. how do wildfires start).
- Besides floods and fires, we googled shootings, refugees, North Korea, nuclear war, building the wall.
- We are also insatiably curious about sex scandals with top searches for Matt Lauer, Harvey Weinstein and Kevin Spacey.
- Political awareness is through the roof as is involvement in elections (e.g. how do you make protest signs).
- “How” is the way the majority of searches start. Highly recommend scrolling down to watch the video below – 2 minutes well spent.
One item on the list totally caught me off guard:
- SLIME. Who would have thought How to Make Slime would come in as a #1 search item?
- In researching further, I found the internet’s obsession with slime has nothing to do with Nickelodeon (as I had thought) but instead with slime as a Thai stress relief product.
Per High Snobiety:
- There are 6 million Instagram posts tagged #slime as well hundreds of YouTube tutorials – some with over 18 million views teaching you how to make your own goo.
- Teenage girls almost exclusively run the slime market. They serve both as trendsetters and businesswomen when it comes to slinging their goo mixtures for roughly $7-10 per tub.
- Check out Prim Pattanaporn’s Instagram account SparklyGoo. At 23, she’s a grande dame of slime, with other creators being as young as 11. Videos on SparklyGoo give you a good look at the product and why it’s so fascinating for people.
Read on below for more google searches for 2017.