Isn’t it amazing how in a relatively short period of time, big tech companies like Google and Amazon have become our favorite “household names” while old guard brands like P&G or Coca Cola have become “lost brands?”
But, of course, it makes sense – the internet has become as vital as the air we breathe – at least in my household. If the cable is out, nobody really cares but if the internet is down, my whole building goes ballistic.
Here are some stats to back this up:
- 21% of Americans say they are online “almost constantly,” 42% go online a few times a day (Source: Pew)
- 55% would be happy to purchase everything online (including a house!)
- 72% purchase something online at least once a month
- 60% buy clothing online in a typical month
Heading into 2018, here are 6 trends I expect to become even more ubiquitous. (Note: I’m not reiterating developments I have recently written about e.g. bitcoin or AI).
Read on below.