Skills, Not Degrees: Is This The Answer To The Shortage Of Qualified Workers?

Skills, Not Degrees: Is This The Answer To The Shortage Of Qualified Workers?

 

 

Because of the lack of skilled workers, more companies are looking for workers without traditional 4-year college degrees. As some say, they are looking for potential rather than pedigree.

This is happening at Google, IBM, and LinkedIn. Apple has even developed a course to be implemented nationwide at six community college systems to teach students to code as well as develop critical job skills in software development.

Here are 3 recent examples:

LinkedIn CEO Jeff Weiner had this to say to Inc. recently about looking for new hires with a great work ethic, perseverance, loyalty, and a growth mindset:

  • These are qualities that you don’t necessarily pick up from a degree. There are qualities…that have a tendency to be completely overlooked when people are sifting through résumés or LinkedIn profiles. And yet, increasingly, we find that these are the kinds of people that make the biggest difference within our organization.

Lazlo Bock, former head of HR at Google, explained in a NY Times article why the proportion of Google employees without any college education had steadily increased through the years:

  • After two or three years, your ability to perform…is completely unrelated to how you performed when you were in school, because the skills you required in college are very different.

Read on below for more on the curriculum Apple has developed for high school and community colleges to be implemented starting this fall.

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Snapchat Is A Playground: This is the best description of Snap I’ve heard

Snapchat Is A Playground: This is the best description of Snap I’ve heard

“Snapchat is a Playground” – YES, Chris “Kubby” Kubbernus, it is!! Best description ever!!

 

I’ll be the first to admit things are not looking good for Snap. People are abandoning it in droves. At least 50% of the people I follow are gone.

  • However, over the last couple of weeks, I’ve started seeing influential early users e.g. Chris “Kubby” Kubbernus (photo above), tentatively checking back in.
  • Are they being paid to do this? I don’t think so, but who knows.
  • I’m also sensing there’s still a lot of love for Snapchat among its earliest and most avid users.
  • This appears to be especially true for those who abandoned Snap for Instagram Stories because they got more immediate engagement thru hashtags and ability to tag brands and celebrities.
  • BUT something is afoot, snappers are getting restless, they seem bored with Instagram and seem to genuinely be missing the Snap experience.

Here are some of the best comments I’ve heard recently on the state of Snap vs. Instagram:

“Snapchat is a playground….the voice changing thing, the filters, it’s just so much fun.”

  • This is the most brilliant description I’ve heard about Snap. It came from Chris “Kubby” Kubbernus, a leading marketing/social media guru (photo above)
  • He had been very active on Snap and abandoned it for Instagram for all the reasons cited above but he came back to check out all the new features and was clearly impressed.

“(Snapchat) is a platform for the imagination”

  • Caught this at the tailend of  an interview with Brian White of Drexel Hamilton on SquawkBox on 7/17/17.

“Snapchat is just better than instagram….”

  • Sam Sheffer commenting on quality of photos/video on snap vs. instagram.
  • Sam is an independent content creator, and close friend/collaborator of Casey Neistat
  • However, he’s more of a hired gun for brands so not sure where his true alliances lie e.g. he was pushing La Croix on every post for a while, now not at all so assume that contract ran out.
  • UPDATE FROM SAM: he did not have a contract with La Croix.
  • BUT when i heard him rave about snap a few weeks ago, it sounded genuine….

These recent comments, plus my own experience, indicate that Snap still has some advantages over Instagram, particularly when it comes to user experience.

Read on below for more on Snap vs. Instagram.

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The Most Valuable Brands In The World: Tech Dominates and Brands Get Younger

The Most Valuable Brands In The World: Tech Dominates and Brands Get Younger

 

Here are some key takeaways from this excellent brand study from Kantar Millward Brown:

  • Only three brands that appeared in the Global Top 10 in 2006—Google, Microsoft, and IBM—remain in the Top 10 in 2017.
  • Google is #1 for a second year in a row.
  • The average age of a Top 10 brand in 2017 is 42 (started in 1975). That is less than half the average age of a Top 10 brand in 2006, which was 88 (started in 1929).
  • Amazon achieved the highest dollar value growth of all brands, increasing by $40.3 billion (+41%) to $139.3bn to take the #4 position.
  • Retail was the fastest rising category, increasing +14% driven by Amazon (and Alibaba).
  • The value growth of pure online retailers has increased +388% since 2006, while traditional retailers dropped -23%.
  • Adidas leads in Top Risers, up 58% in value year-on-year.
  • Moutai, the Chinese white alcohol, was the #2 Top Riser, increasing by 48%.
  • The number of brands worth more than $100bn increased from six to nine.
  • The Top 10 in 2017 are worth almost as much as the entire Top 100 in 2006 ($1.42tn vs $1.44tn).
  • Heritage brands are being surpassed by emerging brands, affecting almost every category, from luxury to spirits to auto. What consumers want, what they value, and where they choose to spend their dollars have all evolved.
  • The balance of power has tipped towards consumer-focused technology brands that develop ecosystems that cater to many needs, simplifying an increasingly complex world.
  • More than half of the Top 100’s total brand value is contributed by technology-related brands (includes telcoms and online retailers), up from a third in 2006, and these have grown +16% in the last year compared with +4% for non-tech brands.
  • All seven of the newcomers to the Top 100 are technology-related brands: XFinity, YouTube, Hewlett Packard Enterprise, Salesforce, Netflix, Snapchat and Sprint.

Read on below for more, including two of their findings with which I disagree.

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My Instagram Game Needs An Upgrade and Help Is On The Way

My Instagram Game Needs An Upgrade and Help Is On The Way

 

 

For the time being, I am giving up on Snapchat except for random street stuff (see reasons below).

  • BUT I do want to dial up my Instagram game and will be doing a series of “around the neighborhood” stories to practice.
  • Follow me if you want to see how I’m doing with my Insta skills over the next month. For those of you who may not be on Instagram, remember that the Stories are only up for 24 hours and they are accessed by clicking on the round icons at the top of the page.
  • I’ve attached a video of Sunday’s story that we can use as a starting point.
  • I feel like I have a lot of material to work with but I am not very fun or engaging on video vs. my friend, Laetitia (on this video with me) who always manages to be warm and funny and charismatic (perhaps it’s because she’s French? Or maybe she was born with it?)

But help is at hand. I just discovered this excellent verge.com piece by Zainab Hasnain on how to post instagram stories like a pro. Well worth a read!

Read on below for the main reasons why I am focusing more on Instagram Stories vs. Snapchat but also what I still love about Snap.

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Anyone Else Obsessed By $10,000 Intelligent Japanese Toilets?

Anyone Else Obsessed By $10,000 Intelligent Japanese Toilets?

 

Ever since I was in Japan, I’ve become obsessed by the latest in Toto toilets – and with this new one, the days of toilet paper are numbered!

In Kyoto, the very first topic our guide talked to us about was Japanese toilet customs and etiquette. We were prepped on what to expect from our toilets e.g. lids automatically open when you enter the bathroom and it plays music because Japanese ladies do not like to hear themselves pee.

Now, however, Toto has introduced the Neorest 750H (which won Best of Bath Gold Award in the U.S.).

The tech customization of this TOTO Neorest 750H toilet is impressive:

  • Intuitive sensor operation with auto open/close for lid
  • Auto flush
  • Integrated personal cleansing system with warm, aerated water and warm air dryer
  • Heated seat
  • In-bowl catalytic deodorizer
  • Energy- and water-saving features (only 1 gal. per flush)
  • And there is absolutely no need for toilet paper ever again (unless there is a blackout!)
  • LISTEN UP P&G: Disruption in the toilet paper aisle is imminent!
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Do Facebook Ads Work? I Finally Bought Something – After 9 Years!

Do Facebook Ads Work? I Finally Bought Something – After 9 Years!

 

I’ve always wondered who watches, or reads, ads on FB. And now I know. I do. It only took 9 years for the algorithm to get it right.

  • What I bought – and also had another friend buy – were tickets to the Westfield Mall/Oculus show of Michelangelo’s Sistine Chapel.
  • Their post on FB hooked me by mentioning that this was a full-size reproduction of the Sistine Chapel’s ceiling paintings using state-of-the-art technology. Also, it is an exclusive tour running for one month only. It opened last Friday, June 23rd.
  • But it makes me wonder if this is the success rate of most other brands – and if the conversion rate is similar on other platforms.
  • Which brings me to Snapchat where I find the ads to be much more engaging and interactive e.g. I loved the recent L’Oreal Colorista Filter (below). It made me check out the brand and repost on other platforms. And I still want to know: How do they do this? So brilliant!
  • Snapchat may currently be in its “trough of disappointment” phase but it is still one of the most consistently creative brands out there. Here’s hoping they survive the FB/Instagram onslaught.

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Surfing As An Analogy For Start Ups: Who Knew?

Surfing As An Analogy For Start Ups: Who Knew?

 

I was stunned to see the third mention, in as many months, of a tech founder talking about how his inspiration came from surfing (IRL not on the internet).

  • In this latest instance, I was reading about Richard Werbe, the young founder and CEO of Studypool, a redhot microtutoring platform.
  • Werbe, an avid surfer and serial entrepreneur, has said the process of dreaming up a successful idea is similar to following a wave.
  • In an interview in Forbes he explains: “You have to have the mentality of a surfer, and look for those tiny swells that will eventually turn into big waves. If you can position yourself just right, you’ll be able to ride that wave all the way to the crest. If you aren’t in the right spot or if you lose your balance, you could be plunged under, and have to start over again from the beginning — or get injured. It’s dangerous, it’s exhilarating, and it’s always worth it, but know that attention to little details will make or break each attempt.”
  • The other two tech founders who got their inspiration from surfing include Steve Case (founder of AOL) and in The Upstarts, Brad Stone’s excellent new book, surfing is used as an analogy for startups by none other than Greg McAdoo, VC at Sequoia Capital: “Being a great entrepreneur requires the precision of a great surfer. If you want to build a truly great company you have got to ride a really big wave.”

Read on below for more on Studypool. Fascinating how they’re disrupting education.

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Instagram’s New(ish) Carousel Feature Is Just About The Best Thing Ever!

Instagram’s New(ish) Carousel Feature Is Just About The Best Thing Ever!

 

I am going to be using this carousal feature ALOT during my trip so follow me on Instagram, if you don’t already, and keep an eye out for my IG over the next couple of weeks.

  • Instagram launched this new multiple image/video feature back in February but I’ve just started using it and absolutely love it.
  • Not too many people appear to be into it yet which is surprising – but perhaps with so much snapchat vs. instagram drama, this new feature fell through the cracks.

Here’s why I consider it so valuable:

  • It lets you tell a full story using 10 photos or video clips
  • You no longer have to resort to using layout – which always diminished the post because the photos got too small
  • Carousel is super easy to use. See below for directions.
  • It’s fabulous for bloggers. I use it for posts that are very visual (restaurant reviews, art, festivals/events, retail, travel)

Here’s what needs to be tweaked:

  • Most people are not aware that there are multiple images in your post
  • Even if they see the little blue dots under the images (see photo above right) or notice the page icon on the upper right of the first image e.g. 1/10 on same image upper right.
  • SO, until people become acclimated to this new feature, you must add in the first line of the copy: SWIPE LEFT FOR MORE PHOTOS/VIDEOS

Read on below for directions on how to create a carousel.

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