I am so frustrated that nobody – except Whole Foods and Duane Reade – accepts Apple Pay. When I first downloaded the app and used it at Whole Foods I was ecstatic.
It is so easy, so convenient. I don’t need my wallet or charge cards and I shop at Whole Foods almost every day directly after the gym as a result.
But that’s pretty much where it begins and ends. Now, whenever I see a digital payment logo, in a taxi for example, I no longer get excited in anticipation of using Apple Pay because 99.9% of the time, the system isn’t working.
All the research indicates people aren’t interested in turning their phones into digital wallets when they check out in a physical store.
I don’t believe this is true. The facts don’t support it. How are people expected to use Apple Pay when there’s no place offering to take it. Apple has done an atrocious job of selling in this concept.
- People love using Venmo –“I’ll venmo you” is as much a part of the vernacular today as “google it”
- And then there’s Walmart Pay – of course only usable at Walmart but people love it.
- Per pymnts.com first-time use of the Walmart Pay app increased 53.5%.
- In one year, Walmart Pay usage is higher than Apple Pay’s after 3 years! But, you use the card at the store vs. Apple Pay which you can use nowhere.
- Frequency of usage with Walmart Pay also suggests people are very interested in using digital wallets.
- 47% of Walmart shoppers said they use it every time they can.
- But what appears to have made Walmart Pay sticky isn’t only the ability to pay using the app at the store — but rather the portfolio of value-added solutions (e.g. coupons) wrapped around the act of paying at checkout.
- AND being in LA for the last few days, I am excited that quite a few more retailers out here use the app – but it’s still not universally accepted. And some that have it aren’t entirely sure how to use it.
Read on below for more from Business Insider on digital payments.
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