Chanel Gabrielle: Best New Fragrance to Launch in Years


This is how you turn a brand loyalist into a new fragrance customer.

I have been looking for a new fragrance for at least 10 years but never found anything I liked as much as my Jo Malone Orange Blossom.

  • But then, at my Christmas party this year, my friend Lauryn Chun arrived smelling absolutely heavenly.
  • Not only did she share the name of her new fragrance: Gabrielle by Chanel, she also gave me one of the small sample bottles the store had given her (very smart move on their part!)
  • I wore it a few times and at dinner recently, another friend couldn’t stop raving about how phenomenal my new fragrance smelled.
  • That was all I needed. The next day I went to Sephora, dropped over $100 and now have two favorite fragrances.
  • And then I also discovered that one of the flower notes that Gabrielle contains is Orange Blossom! No wonder I like it.

I’m also a big fan of their spokesperson, Kristen Stewart. Wrote about her last year because I love her look – never thought I would end up wearing her fragrance.

Read on below for more on the fragrance including the perfumer who created it.

Olivier Polge crafted this Eau de Parfum as an imaginary flower—a radiant and sparkling, purely feminine Chanel blossom based on a bouquet of four white flowers: a rich, enveloping heart of exotic jasmine shimmers with the fruity green notes of ylang-ylang, while fresh and sparkling orange blossom shines through, offering a glimpse of grasse tuberose captured at its finest. Four points of light that recall the four corners of the bottle.

It’s the first new fragrance Chanel has launched in 15 years.

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