Virgil Abloh, artistic director of Louis Vuitton’s men’s wear collection, clearly loves a good colorful pop-up. He did a fabulous one on the Lower East Side for his FW19 Collection and has now taken it to the next level with this futuristic “residency” for his 2054 capsule collection.
If Abloh’s got it right, LVMH’s future is shiny, bright and iridescent.
This 14–piece capsule collection has been designed to illustrate how we will be dressing in 2054, i.e., 200 years after Louis Vuitton was first launched in 1854.
The line is built around military-inspired performance wear pieces, including parkas and sneakers. Everything is multi-purpose, e.g., cargo pants with multiple removable pockets. Abloh also pays homage to Vuitton’s travel history with signature pieces, including cross-body bags and duffles that roll out to become sleeping bags.
The pop-up is located at 122 Greene Street (corner of Prince). It soft-opened a week ago but the “official” opening is December 6. When I was there yesterday morning (November 21), it was totally chill, no insane lines.
It’s worth checking out anything Abloh does. He has become a major figure in the design/retail world. His artistic vision is single-handedly altering how we perceive luxury and streetwear – especially for men. And he’s done wonders for Vuitton’s image. The brand is attracting younger shoppers and has become increasingly relevant and aspirational during his short stint at the creative helm.
Ultimately, it will be about the bottom line. Only time will tell.
The stress seems to be taking a bit of a toll on Abloh. In September he announced that on doctor’s orders he was taking a three-month medical leave and working from home.