Checked out New York’s top retail windows this week and definitely a letdown vs. prior years. No pizzazz or real spectacle – some retailers had absolutely dismal windows (e.g. Banana Republic). Barney’s Ice Carvers were the most fun and attracted the biggest crowds but not sure if any of it translated into sales.
Here are the recurring themes:
– Patisserie, cupcakes, gingerbread, candy (Lord & Taylor did this really well, Sak’s less so)
– Christmas greenery with sparkly LED lights (a classic, popular across the board)
– Shiny surfaces/digital/ often with robotics (esp. Bloomingdales)
– Jewel box displays (Tiffany’s owns this concept but almost all other retailers doing in some of their windows this year, smaller and less expensive?)
– Sponsorships/partnerships with companies and celebs/artists e.g. Bergdorf’s with Swarovski, Barney’s with Lexus and Dale Chihuly, Macy’s with Snoopy, H&M with Iggy Pop!
– Heavy, heavy armed police presence. Makes us feel safe but certainly not conducive to the Christmas spirit, shopping etc. Afraid it might be a bleak 4Q for retailers.
PATISSERIE/ CUPCAKES/ GINGERBREAD AND CANDY
CHRISTMAS GREENERY (MISTLETOE?), LED-LIGHTS, SUPER-SPARKLY
SHINY SURFACES/ DIGITAL / ROBOTIC
JEWEL BOX DISPLAYS