Christmas windows: lackluster this year, very little spectacle or pizzazz

3 Stars

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Checked out New York’s top retail windows this week and definitely a letdown vs. prior years. No pizzazz or real spectacle – some retailers had absolutely dismal windows (e.g. Banana Republic). Barney’s Ice Carvers were the most fun and attracted the biggest crowds but not sure if any of it translated into sales.

Here are the recurring themes:

– Patisserie, cupcakes, gingerbread, candy (Lord & Taylor did this really well, Sak’s less so)

– Christmas greenery with sparkly LED lights (a classic, popular across the board)

– Shiny surfaces/digital/ often with robotics (esp. Bloomingdales)

– Jewel box displays (Tiffany’s owns this concept but almost all other retailers doing in some of their windows this year, smaller and less expensive?)

– Sponsorships/partnerships with companies and celebs/artists e.g. Bergdorf’s with Swarovski, Barney’s with Lexus and Dale Chihuly, Macy’s with Snoopy, H&M with Iggy Pop!

– Heavy, heavy armed police presence. Makes us feel safe but certainly not conducive to the Christmas spirit, shopping etc. Afraid it might be a bleak 4Q for retailers.

Pictures below.

PATISSERIE/ CUPCAKES/ GINGERBREAD AND CANDY

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La Patisserie window at Lord & Taylor

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Cupcakes at Lord and Taylor

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Sweet Shoppe at Lord and Taylor

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Gingerbread houses, figures and candies at Lord and Taylor

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Cakes at Sak’s

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Cupcakes, macarons and layered cakes at Saks

CHRISTMAS GREENERY (MISTLETOE?), LED-LIGHTS, SUPER-SPARKLY

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Lord and Taylor pedestrian walkway

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Saks 5th Avenue

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Harry Winston – one of my faves!

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Winston up-close

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ABC Carpet and Home

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ABC Carpet and Home

 

SHINY SURFACES/ DIGITAL / ROBOTIC

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Bergdorf Goodman

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Bergdorf Goodman – another view

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Barney’s window – Arctic Chase window sponsored by Lexus and Invisible Light Network

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Bloomingdales 59th Street

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Bloomingdales

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Bloomingdales

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Lord and Taylor

 

JEWEL BOX DISPLAYS

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Beautiful Tiffany’s windows as always

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ABC Carpet and Home

 

SPONSORSHIPS/ PARTNERSHIPS

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Celebrating Snoopy’s 50th at Macy’s

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Macys

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Macys

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Gearing up for the Thanksgiving Day Parade

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Macy’s

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Swarovski at Bergdorfs

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Swarovski at Bergdorfs

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Swarovski at Bergdorfs

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Dale Chihuly Winter Brilliance at Barneys

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Ice Castles at Barneys by Hannis Brown

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Ice Carvers, Okamoto Studio and Thom Browne at Barneys

DISMAL

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Banana Republic – really, this is the best you can do??

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Rockefeller Christmas tree prep with heavy, heavy armed presence – feeling safe but this is pretty dismal….

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