McDonald’s, Coke push Positivity Messages to connect with Millennials – Totally Bogus!


McDonald’s Pay with Lovin….really???

Per Adweek, and certainly based on the big bucks Coke and McDonald’s spent on Super Bowl ads this year, big brand marketers are churning out campaigns to make the world a kinder, happier place—whether that’s combating hate online or making consumers smile with a new love-inspired currency.

Let me be the first to say it: It’s not going to work!!  Coke has been on a happiness kick for years and the brand keeps losing share and becoming less and less relevant.

Likewise, every interview I read with the folks involved with the McDonald’s campaigns just makes the brand look completely clueless:

“When you focus on the idea [of happiness], you’re a better brand,” said McDonald’s CMO Deborah Wahl. “It can completely change the way that a brand engages with its customers, and that’s why we feel so strongly about [this trend] … it can help drive the right sort of purpose-driven behavior.”

The above quote from McDonald’s is especially galling when they are then exposed for attempting to rip off (millennial) artists and creatives at SXSW with CRAZY requests for free pitch ideas and free performances!  Again clueless to even go down this road with today’s social media savvy consumers!  Read on below the break for one band’s brilliant response to the request that they play for free that has gone viral this week here.

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