Community-building thru retail: 3 new concepts worth a look-see

moooi et al

Checked out a few new retail concepts last week. These 3 each offer something new and fresh for their categories:

Moooi is a Dutch lighting, furniture and carpet store – gorgeous store and interesting, whimsical products. They’re also attempting to build a community of architects, designers and artists to collaborate with the brand.

Etsy Pop Up at Macy’s Herald Square. This is Etsy’s largest retail partnership to date. Nice signage but not sure how much traffic they’ll get. It’s targeted at millennials – Benefit cosmetics is located nearby.

Lululemon’s new flagship store includes a totally new concept for them: the HUB seventeen community area on the lower level. Besides being a cool place to hang out or work, they offer unique programming. And most importantly, they commissioned my neighbor, artist Judith Braun, to do one of her beautiful murals which makes them pretty cool in my eyes.

More info and pics below:

Moooi, 36 East 31st Street, NYC

This Dutch lighting and furniture store is pretty amazing. They’ve been in existence for 8 years – previously partially owned by B&B Italia but now 100% owned by Casper Vissers (CEO Moooi) and Marcel Wanders (Art Director). Based on their website, they work primarily with architects and designers.  Moooi reminds me a bit of a really cool Restoration Hardware. The pieces are large, somewhat whimsical and very expensive but definitely will appeal to wealthy, young and design-savvy New Yorkers. There is only one store in America at the moment. Beautiful space, worth checking out.


Beautiful building in NoMad


Furniture, lighting and carpets


This horse lamp was ridiculously expensive




More lamps, great chairs


Current window display



Etsy Pop Up @ Macy’s, 151 West 34th (One Below area in basement level)

Attractive display area with Etsy vendor bios on each display. The pop-up shop offers a curated selection of more than 50 items — mainly jewelry, housewares and stationery — from such Etsy sellers as Naomi Singer’s Modern Mud CeramicsMeera Lee Patel and Sol del Sur, all of whom have also created exclusive items for Macy’s. Through 2016, “The Etsy Shop” will rotate its offerings according to a theme every six to eight weeks.


Etsy in One Below


Modern Mud


Reason to be Pretty


Sol del Sur Jewelry

Lululemon’s new flagship store, 114 Fifth Avenue @ 17th Street

This is the brand’s largest store to date, with 11,500 square feet of space – but it doesn’t feel super spacious to me (even tho every article I’ve read says it does). It’s also the first store where nearly half is dedicated to community space. They also offer concierge service that can messenger packages home (for free), make dinner reservations, or book a spot at the hardest class to get into at Soulcycle.


Hub Seventeen downstairs at the new flagship


Coffee, meetings, yoga


Detail of Judith Braun’s Fingering #26, Charcoal fingerprints on panels downstairs at The Hub, a very cool space to visit at the new Lululemon store at 114 Fifth Ave. at 17th St., NYC.


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