Digital stars are fast becoming the brands of the future

Teen influencers like Lia Marie Johnson (above) met with licensees, retailers and manufacturers at the first-ever Digital Media Licensing Summit at Licensing Expo 2015 hosted by Malik Ducard, YouTube’s director content partnerships.

Awesomeness TV (a YouTube channel) was an exhibitor and its stars, including Hannah Hart of My Drunk Kitchen and Missy Lynn, shared stories of how they started making their videos. Consumer products and retail brands were eager to learn how to customize content for the channels, place product on the shows, and find linking opportunities via social media.

Read more below on how brands are capitalizing on digital platforms.

Entertainment brands are capitalizing on digital platforms with Netflix and Amazon. Upcoming Netflix children’s shows include pre-school geared Masha and the Bear, Tarzan and Jane, and King Kong of the Apes. Annedroids is a kids’ show streaming on Amazon along with Tumbleleaf, and Creative Galaxy.

NBC Universal’s team was creating custom pet tags on the spot to promote its upcoming summer 2016 animated movie, The Secret Life of Pets, about what pets do when their human owners leave for work or school.

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