FANTASTIC IKEA campaign with German book critic is beyond genius!!

OMG totally LOVE this new IKEA social media campaign for their new catalogue. It’s especially funny if you happen to speak German but the sub-titles are great as well.

The video features Der Spiegel book critic Hellmuth Karasek offering his critique of the new catalog: “The book by IKEA could be criticized for featuring more pictures than characters,” he says, continuing on to quote Goethe and make other highbrow observations.

More details on the campaign from MarketingDive here.

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