OMG – this is just about the most awesome entertainment experience I have ever had! It plays out in “hyper-reality” so quite different from the VR Samsung experience. Here, you get suited up with a full helmet, a proton pack (really heavy!) and a ghostbusting gun. If anyone is headed to NYC over the next few months, highly recommend you check this out – first, because it is FUN but also because it takes you to the future!!! It’s also a great case study for how to create tremendous buzz around a so-so remake. Kudos to Sony!
I went with Jamie Dwyer and totally embarrassed him (and myself!) when I got too scared to cross a rickety bridge that took us from one building to the next (especially since he had told me that no matter what I saw, we were in a totally safe, grey room). Nevertheless, you feel physical sensations e.g. ghosts exploding on you or the smell of marshmallows. I can’t imagine what kind of experiences we’ll be having in another 5 or 10 years. Mindblowing!
See below for more details on the where and when as well as more pics of our Madame Tussaud experience.
The Ghostbusters Hyper-Reality Experience is at Madame Tussaud’s in Times Square, you should get there by 9am unless you want to wait in line for 2-3 hours. It costs $50 a person for the whole shebang (Ghostbusters plus everything else at the museum). Each group is 4 people. Once suited up, you’ll see the other 3 participants as ghostbusting avatars. One caveat: they are still working out tech glitches – altho our experience on Tuesday was pretty flawless. However, it is not unusual for the whole thing to need a reboot while you’re in the midst the experience!
This combination of virtual reality technology and real-time physical setting was designed by THE VOID. Digital worlds are mapped over physical spaces with added real-time interactive effects. The physical and digital worlds are melded together using proprietary hardware that allows the user to move naturally and seamlessly through the experience.