If this Google report is accurate, we’re in a heap of trouble. The top searches in the United States are for entertainment and sports. Disney+ is #1 followed by a number of young(ish) performers who died unexpectedly.
Quite frankly, I feel Google rushed this report – it doesn’t feel complete, e.g., nothing in top searches about politics? I don’t buy that. Nevertheless, based on what they published, here are the 10 categories of search I found most interesting.
Scroll down. And Just a heads up, since we’re being vapid anyway, the fashion searches are awesome!
1. Top Searches
Disney Plus launched in November but clearly took search by storm. The iPhone 11 is the only techie thing making it into the top 10 (besides the Disney streaming service). Three of the top 10 are deceased youngish entertainers.
2. Top News Searches
Seven of the top 10 searches were for disasters and tragedies (not all in the USA). Two were for sporting events and one was for a Facebook event, i.e., Area 51 Raid (for which only 40 people ultimately showed up).
3. Top Diet Searches
This list reflects what I hear everybody talking about day in/day out: intermittent fasting and Noom. The Dr. Sebi diet is a new vegan diet and Adele has credited the Sirtfood diet for her weight loss.
4. Fashion style searches
Camp style most likely refers to this year’s MET Gala and Camp Fashion Exhibition.
What I am fascinated by, however, is the Egirl and VSCO thing. I haven’t done a lot of research on it but according to Buzzfeed:
Tik Tok has created this new kind of cool girl. Apparently they play video games, watch anime, and listen to sad songs by Billie Eilish and Lil Peep. … You can think of them like a modern-day “scene girl” from the mid-aughts.
And itgirlclothing adds:
eGirl ( aka Soft Girl ) is a newborn internet aesthetic culture. The term itself is a collide of “e” (electronic, internet explorer logo in vaporwave style) and “girl”. It won so many people’s attention and gone extremely viral because It’s a new form of digital subculture grown from a TikTok meme to an aesthetic movement built around your online persona or alter-ego.
5. Top Homestyle Searches
Farmhouse style is #1 and I think we have to credit Chip and Joanna Gaines’ Fixer Upper show on HGTV. It’s the style they feature most often. Popular features include gabled roofs, porches and wrap-around verandas and always, a spacious eat-in kitchen.
6. Top Musician and Band Searches
7. Top Song Searches
Old Town Road is by Lil Nas X – a hip hop star known for doing country rap with Billy Ray Cyrus (Miley Cyrus’ dad!).
8. Top recipes
Shepherd’s Pie? Really? Charoset is a Passover recipe (I did not know this). Chaffle is a waffle made of cheese and eggs (also new to me). King Cake is a cake associated with the festival of the Epiphany and it’s eaten on January 6.
9. Trip to…
10. What Is?
For the full Google 2019 Searches report: Click HERE
What can I say? Personally, the most interesting searches are for the fashion styles – I can’t wait to investigate this whole Egirl thing some more.
But I can’t believe that this is it when it comes to top searches. We’re not googling the 2020 Elections? Trump? Impeachment (if people are searching quid pro quo they have to be searching “what is impeachment”)? And what about climate change? Or tariffs? Or Hong Kong protesters?
All I can say is, OK Google, this is entertaining but I know you’ve got more. There has to be some meatier stuff that you’re holding back. I know you can do better than this!