How Important Is It To Be Instagrammable? It is EVERYTHING!

 

Have you noticed how much more colorful and eclectic things are getting?

  • I’ve seen a huge uptick in instagram-centric design popping up in restaurant/bar interiors, museum shows (e.g. the New Museum has become the master of Instagram-worthy exhibitions), hotels, and there’s an enormous amount of instagram creativity showing up in retail pop ups.

Here are a few examples from the past year with more details and pics below:

  • Restaurants and bars e.g. Island Oyster Bar on Governor’s Island
  • Hotels e.g. new Public Hotel in NYC has a fabulous hidden garden and the escalators have been epic on instagram!!
  • Museums, Art Fairs, Galleries e.g. Hauser & Wirth DTLA (without a doubt my favorite art space of all time)
  • Retail – I find the pop-ups most interesting
  • Billboards/Promo materials e.g. Gucci billboard in Soho by Coco Capitan

To succeed commercially on Instagram, a visual hook or anchor is essential. Here’s what I’ve noticed most often:

  • Color e.g. Carthage Must Be Destroyed’s pink
  • Pattern e.g. floor tiles at Beekman Hotel
  • Murals or Wallpaper e.g. Made Nice’s Shepard Fairey wall
  • Colorful installations e.g. Barney’s Holiday Windows
  • Views e.g. Island Oyster bar at Governors Island
  • Unexpected architecture e.g. The Magnolia Market in Waco built around the silos – FAB!!
  • Natural light. This is an extremely important element of instagram-centered design. Dark environments do not photograph as well and will not get as many likes.

Read on below for more examples PLUS photos and instagrams.

RETAIL

Magnolia Market at the Silos: Chip and Joanna Gaines’ Retail Powerhouse in Waco, Texas

 

Oculus: Westfield Mall NYC

 

Raygun, Des Moines

 

Uniqlo: “Art for all” street art pop up and products produced by Jeffrey Deitch

 

Google Pop Up Store

 

Casper Mattress Pop Up

 

My friend, Amanda Dolan’s SparkPretty pop up celebrating all things 90’s (now to become a permanent store)

 

Holiday Windows NYC: Barney’s are always especially creative and wacky

 

Gucci Billboard by Coco Capitan

Image Source: The Fashion Law

 

FOOD-CENTRIC

Brooklyn Grange: Rooftop Farm Dinners

 

Morgenstern’s Finest Ice Cream – all about the blue, the nostalgic ice cream parlor and instagrammable ice creams

One of my absolute faves

 

Carthage Must Be Destroyed/Bushwick – PINK – LOVE this restaurant

 

Island Oyster’s Yellow Awning – brand new on Governor’s Island

Photo Credit: Island Oyster

And on not so sunny a day

 

Le Coucou Restaurant Bar, NYC – the two most instagrammable elements – bar mural and lights

 

Made Nice’s Shepard Fairey Wall

 

The Grey in Savannah – fabulous restaurant in a renovated GreyLine Bus Terminal

 

Truck Yard/Dallas – Complex housing food trucks in an expansive, retro outdoor space with treehouse & trailer bars.

 

The Optimist, Atlanta – wonderful seafood restaurant with an equally wonderful outdoor space for live music and mini golf

 

Bacchanalia Restaurant in Atlanta – extremely instagram-worthy

 

ART: MUSEUMS, GALLERIES, ART FAIRS

Maurizio Cattelan and Pierpaolo Ferrari’s “More is More” show at Cadillac house – specifically designed for instagramming

 

Yayoi Kusama – she’s 89 but the queen of instagram!!!

Hirschhorn Museum Show

 

Hauser & Wirth, Downtown LA – my favorite gallery!!!

Gallery garden and chicken coop

Gallery restaurant

 

DEITCH PROJECTS: Eddie Peake Performance

 

Ugo Rondinone, Seven Magic Mountains Las Vegas (Produced by Art Production Fund, New York and Nevada Museum of Art, Reno)

 

Life Is Beautiful Festival – Art Installations Downtown Las Vegas (Organized by Charlotte Dutoit/JustKids)

 

New Museum: Pipilotti Rist/Pixel Forest

 

Whitney Museum: 80’s show/ Biennial

 

Met Museum: Rei Kawakubo/ Comme des Garcons Exhibition

 

HOTELS

Standard Hotel EV Winter Garden: Is anything more instagrammable than a yurt??

 

Beekman – amazing atrium and gorgeous floor tiling

 

PUBLIC SPACES

Dallas Arbortereum – phenomenal seasonal instagram opportunities

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