How Important Is It To Be Instagrammable? It is EVERYTHING!


Have you noticed how much more colorful and eclectic things are getting?

  • I’ve seen a huge uptick in instagram-centric design popping up in restaurant/bar interiors, museum shows (e.g. the New Museum has become the master of Instagram-worthy exhibitions), hotels, and there’s an enormous amount of instagram creativity showing up in retail pop ups.

Here are a few examples from the past year with more details and pics below:

  • Restaurants and bars e.g. Island Oyster Bar on Governor’s Island
  • Hotels e.g. new Public Hotel in NYC has a fabulous hidden garden and the escalators have been epic on instagram!!
  • Museums, Art Fairs, Galleries e.g. Hauser & Wirth DTLA (without a doubt my favorite art space of all time)
  • Retail – I find the pop-ups most interesting
  • Billboards/Promo materials e.g. Gucci billboard in Soho by Coco Capitan

To succeed commercially on Instagram, a visual hook or anchor is essential. Here’s what I’ve noticed most often:

  • Color e.g. Carthage Must Be Destroyed’s pink
  • Pattern e.g. floor tiles at Beekman Hotel
  • Murals or Wallpaper e.g. Made Nice’s Shepard Fairey wall
  • Colorful installations e.g. Barney’s Holiday Windows
  • Views e.g. Island Oyster bar at Governors Island
  • Unexpected architecture e.g. The Magnolia Market in Waco built around the silos – FAB!!
  • Natural light. This is an extremely important element of instagram-centered design. Dark environments do not photograph as well and will not get as many likes.

Read on below for more examples PLUS photos and instagrams.


Magnolia Market at the Silos: Chip and Joanna Gaines’ Retail Powerhouse in Waco, Texas


Oculus: Westfield Mall NYC


Raygun, Des Moines


Uniqlo: “Art for all” street art pop up and products produced by Jeffrey Deitch


Google Pop Up Store


Casper Mattress Pop Up


My friend, Amanda Dolan’s SparkPretty pop up celebrating all things 90’s (now to become a permanent store)


Holiday Windows NYC: Barney’s are always especially creative and wacky


Gucci Billboard by Coco Capitan

Image Source: The Fashion Law



Brooklyn Grange: Rooftop Farm Dinners


Morgenstern’s Finest Ice Cream – all about the blue, the nostalgic ice cream parlor and instagrammable ice creams

One of my absolute faves


Carthage Must Be Destroyed/Bushwick – PINK – LOVE this restaurant


Island Oyster’s Yellow Awning – brand new on Governor’s Island

Photo Credit: Island Oyster

And on not so sunny a day


Le Coucou Restaurant Bar, NYC – the two most instagrammable elements – bar mural and lights


Made Nice’s Shepard Fairey Wall


The Grey in Savannah – fabulous restaurant in a renovated GreyLine Bus Terminal


Truck Yard/Dallas – Complex housing food trucks in an expansive, retro outdoor space with treehouse & trailer bars.


The Optimist, Atlanta – wonderful seafood restaurant with an equally wonderful outdoor space for live music and mini golf


Bacchanalia Restaurant in Atlanta – extremely instagram-worthy



Maurizio Cattelan and Pierpaolo Ferrari’s “More is More” show at Cadillac house – specifically designed for instagramming


Yayoi Kusama – she’s 89 but the queen of instagram!!!

Hirschhorn Museum Show


Hauser & Wirth, Downtown LA – my favorite gallery!!!

Gallery garden and chicken coop

Gallery restaurant


DEITCH PROJECTS: Eddie Peake Performance


Ugo Rondinone, Seven Magic Mountains Las Vegas (Produced by Art Production Fund, New York and Nevada Museum of Art, Reno)


Life Is Beautiful Festival – Art Installations Downtown Las Vegas (Organized by Charlotte Dutoit/JustKids)


New Museum: Pipilotti Rist/Pixel Forest


Whitney Museum: 80’s show/ Biennial


Met Museum: Rei Kawakubo/ Comme des Garcons Exhibition



Standard Hotel EV Winter Garden: Is anything more instagrammable than a yurt??


Beekman – amazing atrium and gorgeous floor tiling



Dallas Arbortereum – phenomenal seasonal instagram opportunities

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