If You Want to Work in Media, It’s All About Video Content

 

Exactly one month ago, Vice Media, a millennial-targeted network, laid off dozen of writers and editors in order to expand its video team.

  • And nothing could have been more prescient. The power of video storytelling came into full view with Vice’s incredible reporting from Charlottesville.
  • On Monday August 14th correspondent Elle Reeve’s compelling coverage of the Charlottesville attack put “Vice News Tonight on the map.
  • Her report has been seen over 40 million times on TV and online.
  • What makes Vice’s style of video reporting so specifically millennial is how immersive it is.

It’s also reminiscent of how Snapchat covers news events. They take you right into the heart of the story with much of the reporting done by the participants themselves.

  • Snapchat editors aren’t filtering and adding their two-cents.
  • Very refreshing in contrast to how news stories unfold on traditional media.
  • Crowd-sourced news is not only more immersive, it’s generally more impactful.

NBC News has also just started doing a daily news show on Snapchat.

  • They claim the show has grown its audience to over 29 million unique viewers in one month.
  • That’s triple the number of viewers who tune into the top-rated “NBC Nightly News with Lester Holt.”
  • From my perspective, the NBC show on Snapchat feels stilted, it’s a work in progress.

BASED ON THE 3 PHOTOS ABOVE CAN YOU TELL WHICH SHOWS ARE WHICH? (Answers below)

Read on below for more on two video superstars who are worth following to learn how they do it.

And I know you’re probably asking why I’m still doing a blog when it’s all about video!! I’ll get back to you on that….

Sam Sheffer:

The day Sam Sheffer left his last job at mashable, he blossomed and literally took his game to another level. This guy is on fire. Definitely going places. Shares a studio with Casey Neistat.

Instagram: samsheffer (16.2K followers)

Snapchat: samsheffer

Youtube: Sam Sheffer (50K subscribers)

 

 

 

Casey Neistat:

Incredible backstory. From high school dropout to filmmaker for Tom Sachs (the artist) to video vigilante against injustices by Apple (iPod’s Dirty Secret) and the NYPD for ticketing bikers riding outside of the marked bike lanes (this is absolutely genius and how he first came on my radar back in 2011).

Youtube star, vlogger, snapchatter, Instagram. Very impressed by this guy.

Youtube: CaseyNeistat (7.7 million subscribers)

Instagram: caseyneistat (2.7MM followers)

 

 

 

Two I have gotten tired of:

Tai Lopez and Yes Julz. They are stagnating. I see no progress with their online personas. His shtick, in particular, is really getting tiresome.

TAI LOPEZ

YES JULZ

Yes Julz

 

ANSWERS TO WHICH SHOWS ARE WHICH:

Upper Left: Snapchat Solar Eclipse Story

Lower Left: Vice story

Right: NBC news

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