Is Dyson, The Tesla Of Home Appliances, About To Get Into Cars?


Am obsessed with both Elon Musk and James Dyson. The former everyone knows but James Dyson, the founder of UK’s Dyson Ltd., is especially intriguing because while many of us admired his home appliances, he was actually building a major technology company.

  • Per Bloomberg, Dyson will spend over $3 billion on future technologies, including artificial intelligence and robotics.
  • Among Dyson’s biggest bets (along with Elon Musk’s) are batteries. Last year, the company said it would spend 1 billion pounds on research over the next five years.
  • In 2015, it acquired the maker of solid state batteries Sakti3 for $90 million.
  • Recently, however, Dyson abandoned Sakti3’s patents – nobody is clear why. At the same time, they lured away Tesla’s head of communications, Ricardo Reyes, to join Dyson as their new communications chief.
  • This has muddied the speculations about Dyson’s plans to enter the electric-car market.

In the meantime, sales of Dyson grew 45% fueled by their latest battery-powered cordless vacuum which racked up over $3 billion in sales making it the fastest-selling vacuum in the company’s 25-year history.

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