Anyone else noticing how Whole Foods is getting a little ragtag since the Amazon purchase?
In all fairness, my location is in the midst of a revamp but all the signs point to a hard discounter aesthetic edging out any traces of its former glory days. I’m betting that the new Whole Foods will look more like an ALDI or a Lidl than an Eataly.
- And it makes sense when you consider how much hard discounters are growing vs. regular supermarkets.
- The Aldi/Lidl value proposition is gaining traction with consumers worldwide (Lidl is opening 100 stores in the U.S. thru 2018).
- As of Q2 2017, Kantar data shows hard discounter sales, for the UK, are up 18.9% at Aldi and 17.2% at Lidl vs. supermarket sales up only 4.0% year over year. (Source: Brick meets Clicks)
Here are a few other developments to consider since the Amazon deal went thru:
- 25% jump in shoppers since Amazon instituted deep price cuts (Source: Foursquare)
- 2000 products from the Whole Foods 365 Everyday Value brand were added to the Amazon web site.
- They sold out immediately – totaling $500,000 in the first week.
See photos below of Whole Foods, ALDI and Lidl.
WHOLE FOODS VS. ALDI VS. LIDL