Keto: Why Do People Fall For These Fad Diets?



The ketogenic diet is a strict regimen of low-carb, high-fat foods that forces the body into a state of ketosis — when you burn fat, instead of carbohydrates, for energy.

It’s the newest trendy diet for people who have tired of  Whole30 or paleo.

Per CNN:

  • Demand for keto-friendly products have gone through the roof.
  • Perfect Keto, which sells protein powders and other keto-friendly products and shares information on how to maintain the diet, reports 20% growth each month in the last year.

Per Hubba:

The leading digital wholesale marketplace carrying nearly 100 different diet types and thousands of new brands entering the health and wellness market.


  • Hubba has been introducing Keto based products to independent retailers across the country for over a year.
  • 97% of Health and Wellness buyers on Hubba are looking to expand their Keto shelf space with products from exogenous ketones to MCT oil, nut butters to low-sugar jerky, cheeses and more.

While keto is still blowing up, critics are already casting doubts on it.

  • Critics say the keto diet is too taxing to be realistic. When people adjust to a lack of carbohydrates, they often feel fatigue and light-headedness.
  • When US News and World Report ranked the 40 most popular diets this year, it put keto — and the similar Dukan diet — last.
  • The panel of experts that created the list said the keto diet is difficult to maintain and that the high-fat intake could be dangerous for some.


Read on below for what’s next on the diet front as well as an update on my weight loss.


So what’s next? Based on research in the wild west of health and wellness, look for:

  • CBD products! This is what I’d put my money on – not that it works, but CBD is being touted as the miracle solution to all that ails you.
  • Palo Santo Essential Oils for colds, flu, stress etc.
  • Baobab Seed/Fruit Powder – rich in antioxidants, especially vitamin C; high in potassium; rich in fiber.
  • Ayurvedic centered products (Deepak Chopra is heavily involved)
  • Biodynamic products or ones based on permaculture practices



Update on my weight loss:

It’s now been 12 weeks since I “graduated” from the My Body Tutor (MBT) program and so far I’ve been able to maintain my goal weight.

Why is that?

Because it’s not some wacky fad diet that is unsustainable.

However, even with MBT, it’s not easy. Thanks to Haley (my body tutor), I have a whole support system embedded in my brain. I hear her voice as I navigate my way through the daily minefield of caloric choices. The worst for me are extra glasses of wine while out with friends and that amazing array of free candy at Ludlow House.

My biggest takeaway from MBT, is the power of portion control and being able to envision the plate: always opt for half greens, one quarter protein, one quarter carbs. That’s been a game changer for my eating habits.

There is absolutely nothing flashy or trendy about MBT which is why I like it and why I am optimistic I can stick with it long term e.g. this past week I hosted a dinner party and was able to stick with my plan for both eating and drinking.

The key is in having a plan going in to situations that might sabotage all the good work you’ve done e.g. for me, anytime wine is free-flowing, I have to go the no-drinking route. It sounds like it might be hard, but it’s not. And the pluses of not drinking in those situations are enormous: besides having more control over what you do eat, you don’t have the wine calories to deal with (or the hangover!).


Bottom Line.


Based on my own experiences – as well as what I’ve observed with friends – anyone who thinks there is a miracle cure for losing weight is living in a fantasy world.

The only way to lose weight and keep it off, is to change what, and how much, you eat. Watch your portions, understand your trigger points, plan ahead when you go out to eat. Dedicate yourself to a lifetime of healthy eating – NOT dieting.

Limiting yourself to any kind of restrictive or weirdo diet, will only ever be a short term solution.

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