GREAT piece by Megan Marrs for Business 2 Community on new marketing skills that will make your resume standout and make employers say, “We need to hire this one!”
It’s a long read, I’ve included a link to the entire article and also listed an abbreviated version with key highlights below. Marketing, like everything else today, is being disrupted by technology. Very exciting times for those with the right digital skills set.
Link to full article here.
1. Content Marketing
Content marketing is inescapable in today’s digital marketing landscape. Brands realize they need to produce a steady stream of high-quality content in order to attract their audiences.
Capitalize on this by marketing yourself as a content mastermind.
2. CMS Experience
Since nearly all businesses publish content with the help of a Content Management System (CMS), noting some CMS experience on your resume is always a smart move.
WordPress and Drupal are two common examples. Put this on your marketing skills list.
3. CRM Skills
Businesses are looking for experts in Customer Relationship Management (CRM) software, which serves as an essential tool for virtually any company. CRM software is used to organize and manage customers’ various interactions with a company. CRM software helps bridge the gap between sales, marketing, and customer service. Popular CRM software includes Salesforce and Oracle.
4. Mobile Marketing
Mobile is on the rise. It’s estimated that 60% of mobile consumers use their mobile phone as their primary (or only) device for accessing the internet, and over half of e-commerce traffic is driven by mobile devices!
Understanding the mobile marketing landscape will make you a hero in the eyes of employers.
5. Lead Nurturing
As companies say sayonara to hard sales tactics and cold calls, they increasingly look to lead nurturing as a better sales solution.
Show that you understand the lead nurturing model and that you have knowledge of how various types of content (from ebooks to webinars) can be crafted to serve specific audience needs.
6. Email Marketing
Email marketing is still one of the most effective ways to market products and services. Newsletter signup boxes are commonplace on nearly all blogs, and brands are hungry for employees who can help them grow, retain, and delight email subscribers.
Companies are looking for employees who understand open rates, A/B testing, and email lead nurturing. Wear these skills like badges of honor.
7. Mastery of a Full Marketing Arsenal of Tools
Brush up on your marketing arsenal with tools like:
- Social Media Marketing Tools. Tools that can help manage your various social media accounts and measure your effectiveness. Popular examples include HootSuite, Buffer, and Facebook/Twitter/Google/Pinterest built-in analytics.
- Productivity Tools. A healthy knowledge of productivity tools shows that you’re motivated and strive to be efficient. Popular tools include: Evernote, IFTTT, and Google Alerts.
- SEO Tools. Resources to help you target relevant keywords and measure your link-building efforts. Some popular tools include Google Keyword Planner, Open Site Explorer, Ahrefs, and of course our own keyword tools.
- Image and Design Tools. Apps and software that can help you create blog images and valuable visual content to capture the attention of your audience. Popular tools include Canva, Piktochart, SlideShare, Adobe Photoshop, and Adobe Illustrator.
- Email Tools. Programs that can help you manage email more effectively and measure open rates, clicks, and conversions for various email lists. One popular example is MailChimp.
If you have experience with these tools (or tools that are similar), be sure to add it to your marketing skills resume. Employers want new hires who know how to use the tools they love.
8. Video Production
There has been a huge upsurge recently with video production. Brands are recognizing that video is a very engaging and compelling form of content that can be used to a company’s advantage.
Any experience in video production, editing, and even video animation is highly coveted.
9. Paid Social Media Advertising
In an age when you can pay for likes and promote your Twitter posts, competition is heating up in the social arena, and businesses know that working with paid opportunities is the best (and quickest) way to get ahead. If you have your own blog or website, use them as social advertising guinea pigs .
This experience looks stellar on your marketing skills list.
10. UX Design
User experience design (UXD or UED) is another one of those fast-growing fields where employees are constantly in demand. Businesses know that their product needs to be smooth and streamlined, and they are chomping at the bit for skilled UX designers who can help create an intuitive, natural product experience for users.
11. Data Science
Businesses are beginning to get freaked out by how much data they have at their disposal. From conversion tracking cookies, social media responses, and video views to GPS data and app activity, the sheer quantity of big data companies have access to is mind-boggling.
That’s where you come in – the data analysis expert who can help sort, organize, and, most importantly, extract meaning and actionable insights from these huge data landfills. If you’ve got the goods, you can be sure businesses will be knocking at your door.
12. Data Visualization
Going hand in hand with the statistical analysis crew, brands also want to be able to share some of their data insights with their key target audiences. That’s where data visualizers come in – they help reformat valuable, insightful data into visual graphs, charts, and graphics that make those numbers easier to digest.
Data visualization mastery is in high demand, so be sure to detail your knowledge on your marketing skills resume.
13. HTML, CSS, and Other Coding Languages
Knowing some basic coding has always been valuable, but today you’ll get a big bonus as a marketer with a little coding skill.
Proving you know at least some very basic HTML and CSS skills shows that you can self-correct your own hiccups with a bit of finagling.
14. Consumer Behaviorist
Brands realize that individuals make purchasing decisions based off of their feelings and emotional cues. As businesses seek to amp up the emotional storytelling and strengthen consumer bonds to brands, they want experts who understand consumer behavior and can help figure out what makes their key audiences tick.