Definitely 5-stars for Barney’s and Bloomingdales. Barney’s wins for pure creativity while Bloomingdale’s is the hands down winner for cool, techie interactive fun. 4 stars for Tiffany’s and Lord & Taylor, both exceptionally creative this year. Sak’s and Bergdorf’s – what happened to you guys?? Note: I have videos for several of these windows on my instagram which you can access from this site.
Barney’s knocked it out of the park as always!
The theme is “Baz Dazzled Holidays”– super creative and very steampunk. Created by Baz Luhrmann and production and costume designer Catherine Martin, who also happens to be his wife. (Their film work together includes The Great Gatsby and Moulin Rouge!). There is a performance component that I did not see but which looks super interesting (apparently every hour from 2pm thru 6pm).
Bloomingdale’s had the most fun windows
Highly interactive with photo opportunities and lots of social media and apps to download. The most popular window was Photograph-A-Bow and families and groups of friends gravitated to the window en masse and the more people saw other people having fun, the bigger the crowds.
Tiffany’s was terrific this year
I’m not normally a big fan but the vignettes were so whimsical with such a cool mid-century vibe, I just loved them. Apparently inspired by New Yorker covers from the 50’s/60’s. Check out my videos on Instagram.
Lord & Taylor totally cool this year
Great combination of tech and whimsy – very fresh!. I love the enchanted mansion theme with cats and mice and such a great combination of tech and tradition. Really fun. Apparently, because they’re celebrating their 100th anniversary, they went all out with video wall technology and they’re the only department store with “windows on hydraulics” – whatever that means!
Saks – soooo Blah!!
Fairy-tale themes, Art Deco style. (Yawn) What I thought was interesting however (and that I had not seen before), was the in-window promotion for Master Card.
Everyone raves about Bergdorf’s windows but wow, where’s the freshness, the innovation? The theme is the Arts and they had over 100 artists working almost a year to pull it together but what did they have to show for all that effort?