First wrote about orange wines last year (link to September 2015 post here). I liked the look and the story of the wine-making techniques but I could not get used to the funky taste. So voted it a no-go.
This year, orange wines are showing up on even more menus and becoming a favorite of wine aficionados and foodies. However, a local wine store owner just told me he has removed them from his shelves because too many customers were returning opened bottles claiming the wine was spoiled (as in funky). So we will see – they’re definitely too weird for me.
But what I am keeping my eyes on is Gik, the blue wine from Spain. It’s launching in the UK this summer and expect it to be Stateside soon thereafter. It’ll be way too sweet for my taste but it has huge potential with millennials and other novice wine drinkers. The blue color will dial up impulse purchase big time!
Gik was developed by six young entrepreneurs in Spain who wanted to disrupt the traditional Spanish wine industry. The wine is made using different varieties of red and white grapes from around Spain, including the wine regions of Castilla la Mancha and Rioja. Anthocyanin, a pigment from the red grapes’ skin, and indigotine, which is derived from plants, give the wine its bluish coloring. Non-caloric sweeteners are then used to modify the flavor and create a sweet drink with 11.5% alcohol per volume. It retails for around £8 in the UK.
The blue color has its own meaning and comes from a management book called the Blue Ocean Strategy. The book says there are two kind of oceans: the red ones, full of sharks (competitors) fighting against each other for a few fishes (clients) and turning the ocean red because of the blood. And it talked about creating blue oceans; oceans where, thanks to creativity and innovation, everyone could be free. The Gik team said it sounded like poetry to them, so it could not be any other color.