MILLENNIAL UPDATE: Child-Free OR Moving To The Suburbs

MILLENNIAL UPDATE: Child-Free OR Moving To The Suburbs

 

“Child-Free” Millennials Choose Pets Over Kids

  • An increasing number of millennial women and young couples are opting out when it comes to having babies. They’re choosing dogs and cats instead.
  • Child-free, by the way, is distinctly different than “childless.” The former is an intentional lifestyle choice not to have children.
  • Religious groups are in an absolute dither about this. LifeNews (a pro-life news agency with 750,000 weekly readers) writes: Many Americans have made parenting a central focus and mission of their lives, so naturally they struggle with understanding the motivation behind willingly passing up one of life’s greatest blessings.

 

But all is not lost: 40% of millennials are parents

  • Eight out of 10 say their child is one of their best friends
  • Three-quarters say their children are involved in household decisions.

 

Affordability – and having kids – is sending more millennials to the suburbs

  • 50% of millennial homeowners live in the suburbs, 33% live in an urban neighborhood and 20% live in a rural area. (Source: Zillow)
  • 49% of millennial buyers have at least one child
  • Families spend $9,000 more a year to live in the city versus the suburbs. The most common expenses: property taxes, mortgage payments and child care costs. (Source: Zillow and Care.com)
  • The difference is most stark in New York, Chicago and Dallas. In New York, a family would pay an additional $71,237 a year in order to live in the city.
  • Because of the size of the millennial generation, they will create change with each new life stage including transforming the suburbs making them more walkable and welcoming more local, independent businesses (vs. chains).

 

Top 10 cities for Millennial home buyers

  • Buyers under 36 now make up the biggest chunk of Americans buying homes
  • They make up 64% of first-time home buyers (even though they only account for 13% of the population)
  • On the list of must-haves: supershort commutes, and amenities like parks, cultural centers, and restaurants.
  • Top cities : Salt Lake City, Miami, Orlando, Seattle, Houston, Los Angeles, Buffalo, Albany, San Francisco and San Jose.

 

Read on below for more on how millennials are disrupting and obsoleting three industries: cable TV, hotel room keys and financial services.

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VISITING DC: Hitting Up All The Cool Spots, Like A Local

VISITING DC: Hitting Up All The Cool Spots, Like A Local

 

Had an amazing time in DC last weekend. I’ve been there many times before so no interest in checking out the tourist attractions (although seeing the Capital as we walked here and there, was awesome).

Here are my top five recommendations:

1. The Shaw Neighborhood

All – and I mean ALL – of my favorite bars and restaurants are in Shaw (and Derek Brown seems to be the man who is almost single-handedly putting the area on the map in terms of bars and nightlife).

Many people consider it the most interesting, hip and up-and-coming neighborhood in DC. Most of the action is around 7th Street and the U Street corridor.

It’s a 20 minute walk from Logan Circle.

Read on below for more about Shaw as well as my other recommendations including the sites I found most useful in planning my visit.

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Washington DC Art Scene: Kusama and Blind Whino are Must-Sees

Washington DC Art Scene: Kusama and Blind Whino are Must-Sees

 

The BIG ticket in DC is the Yayoi Kusama: Infinity Mirrors retrospective at the Hirshhorn Museum. It will be up until May 14 after which it will travel to Seattle, LA, Toronto, Cleveland and Atlanta.

We had attempted to get tickets online but they sold out within 3 minutes. We made our first attempt to get walk-up passes on Saturday. Got there at 9am to find several thousand people already on line. Impossible to get in. I felt a need to try again on Sunday. We got there at 8am – and luck was on our side. We got passes for the 11:15 time slot.  If this weekend was any indication, Sunday is the better day – the crowds were half of what we saw on Saturday.

Now to the show: It’s fabulous, definitely a must-see. But, it is also a huge ordeal: 3 hours waiting outside and then another 2 hours inside, mostly waiting in various lines to see the 6 room installations – all of which are timed to allow you between 20 to 30 seconds in the installation. So for a grand total of perhaps 10 minutes of seeing the work, you spend 5 hours waiting in lines.

Here’s a tip: Join the museum where you will see the show – well ahead of time – to get member tickets. Not only does it ensure you will get a ticket but you can just roll up for your time slot and breeze right in. In DC, demand has been so great that they stopped selling memberships until the show is over – and I’m sure the same will hold true in other cities. So get your membership early.

Read on below for Blind Whino, my other favorite art experience of the weekend. And big shoutout to dcist for putting it on our radar when they wrote that excellent piece on Kusama alternatives. Also, more photos from the Kusama show at the end of the post

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WASHINGTON DC: Outstanding Food and Bar Scene

WASHINGTON DC: Outstanding Food and Bar Scene

Cherry Blossom Pub

 

For those of you who haven’t been to DC in a while, you must get there ASAP. The restaurant and bar scene has totally blown up. I had a list a mile long of spots I wanted to check out but sadly all I encountered were lines and lines of people waiting to be fed and liquored up. Many of DC’s hottest restaurants have a no-reservations policy and those that do take reservations, were booked solid with nothing available until 10 or 11pm.

I also discovered that most of the places I most wanted to check out were in the Shaw neighborhood – most especially around Blagden Alley. 

In the meantime, since I am still despondent about all the places I couldn’t get into, I’ll start with those. Hopefully, you will learn from my mistakes and schedule long waits thru Task Rabbit – or strategize with your network to get VIP access that catapults you to the head of the line.

Here’s what I am most sad to have missed:

CHERRY BLOSSOM PUB (1841 and 1843 7th Street NW) – Open Until April 15

PHOTOS ABOVE. NOTE: There were at least 500 people in line to get in at 4:45pm on Friday afternoon – hence the tip on getting a task rabbit to stand in line for you.

This is the second pop up bar that Derek Brown has created (I’ve heard from friends that the Christmas Bar – aka Miracle on Seventh Street – was also a rip-roaring success). He is an entrepreneur and bartender extraordinaire. He owns many of the hottest bars in the area including Columbia Room, The Passenger, Mockingbird Hill, Eat the Rich, and Southern Efficiency.

The Cherry Blossom Pub is located in two of his adjacent spaces: Mockingbird Hill and Southern Efficiency . The design is a Japanese mashup of Cherry Blossoms and Super Mario Brothers and spans three themed rooms: a pink-and-white cherry blossom garden filled with waving maneki-neko cats, another dedicated to Super Mario World (complete with plucky theme music and Piranha Plants bursting from pipes), and a sinister King Koopa room in back.

Read on below for my other miss (Bad Saint) as well as my take on Espita Mezcaleria (highly recommend) and info on some of the cool spots in Blagden Alley.

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DRYBAR: Perfection On Every Level Lured Me From My Frugal Ways

DRYBAR: Perfection On Every Level Lured Me From My Frugal Ways

 

As someone who has been getting a blowdry twice a week for the last 20 years (albeit at a tiny hole in the wall salon in Chinatown run by two sisters), I clearly know how important a well-coiffed head of hair is to feeling confident.

I have also been a fan, in principal, of the Drybar chain ever since it started popping up all over the country. However, I was never tempted to step out on my two sisters because Drybars were not located in my part of town and I also considered them too expensive.

But now everything has changed. The sisters are on a 2 week vacation and I discovered that Drybar just opened on Ludlow Street right by Ludlow House.

It’s pricey compared to what I pay at my Chinatown place ($55 with tip vs. $15 with tip in Chinatown) BUT it is so amazing. My hair has never looked better so I may have to bite the bullet and add Drybar to my weekly expenses. Because I am so frugal, I will probably only go once a week while keeping Chinatown in rotation as well.

Here’s why Drybar has edged onto my Top 10 Products/Services list:

Location: literally 2 blocks from where I work and a mere 10 minute walk from my home

Hours: Opens at 7am – not that I need that, except when I travel, the rest of the time getting a 9am appointment is perfect

Stylists: I have been to two different ones at the Ludlow Street location and they have both been trained exceptionally well.

Signature Products: They use 2 different products on my hair (the Chaser and Hot Toddy). The feel and appearance of my hair has never been better.

Booking Appointments Online: So efficient and so easy.

For those of you not in the loop as to what Drybar is about, read on below for a little background on the concept and its founder, Alli Webb.

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WORK TRENDS: Work 4.0 How Germany is shaping the future of work

WORK TRENDS: Work 4.0 How Germany is shaping the future of work

 

Great assessment on the future of work and how to maintain quality jobs in the digital age from the German Federal Ministry of Labor and Social Affairs.

Their underlying belief is that digitization doesn’t mean technological determinism. The future of work is something we can – and have to – actively shape.

Here are some key takeaways:

  • White-collar professionals will see their current job descriptions change radically in the years to come.
  • For young people, working life will mean project-based employment, remote work and increasingly blurry lines between work and leisure.
  • Life and work styles are increasingly pluralistic and a new balance is being sought between security and flexibility.
  • Work hours must be organized in a way that better take into account specific time needs over the life course (see below on how millennials are changing the workplace by working outside of the traditional 9-5)
  • More people would rather leave the office early to spend time with their children and catch up on emails later in the evening.
  • A proposed Working Time Choice Act would combine more options for workers in relation to working time and location.
  • Personal employment accounts are being considered. Each individual sets up an account at the start of their working life, equipped with basic “capital” and then earns credits through employment or individual contributions. These credits to be used for education, skill enhancement or career breaks.
  • Skills development and life-long learning become essential
  • Digitization is predicted to lead to a massive change in occupations and job profiles but NOT mass job losses (not sure I buy this, but certainly hope they are right in their assessment).

Source:

German Federal Ministry of Labor and Social Affairs, headed by social democrat Andrea Nahles, published the white paper “Work 4.0”. It’s the result of an 18-month dialogue process mapping out the challenges for the world of labor and injecting policy proposals in the political debate. The dialogue involved a wide range of stakeholders such as academia, trade unions and employer organizations, and also the general public. By coining the term “Work 4.0”, the debate was deliberately linked to the already flourishing Industry 4.0 discussion, not as a counterpart but rather a supplement.

The London School of Economics has also covered the topic on their blog here.

Read on below for more on how millennials are rewriting career rules and changing the workforce – especially as it relates to hours worked (and when!).

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TECH TRENDS: Brilliant, Game Changing Apps and the Latest on SEO

TECH TRENDS: Brilliant, Game Changing Apps and the Latest on SEO

 

Restaurant reservations thru Instagram

Announced last week, this feature is an absolutely brilliant, game-changing move. For example, if somebody you follow posts an image from a restaurant, or if a post shows up based on a hashtag, you can immediately book a table right from the post in the app. And apparently, this will be extended to other businesses e.g. hairstylists, conferences, art fairs, travel, Broadway shows.

  • Available only to businesses that advertise on the platform (one million active monthly).
  • 80% of Instagram users follow a business. Interestingly, while I refuse to follow any businesses on facebook, I follow quite a few of my favorites on Instagram – especially in fashion, home design, art and travel.
  • The ability to actually interact with businesses in a transactional way (through an appointment or reservation) means that a restaurant can see a nearly immediate return on its social media advertising investment .

(Source: Skift)

Read on below for the latest on SEO and how Google is retooling for mobile and voice-activated searches – another game-changer!!

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MARKETING TRENDS: Telling Our Stories In Authentic Ways

MARKETING TRENDS: Telling Our Stories In Authentic Ways

 

CREATING BUZZ 

This is a top priority for me this year – as it should be for most entrepreneurs. We have to make what we’re doing interesting to the media and the general public. And I am going to be using all of my social media platforms (especially video) for this from Snapchat to Insta to Facebook Stories. They will become my broadcast channels – like it or not, you will be seeing a lot of me. As Mike McDerment, Founder of Freshbooks says:

“You need to make yourself interesting at all costs. Create novel and quirky stories to grab eyeballs, and then share them with the media and on social channels.”

In my experience, people want you to share your journey with them. They want to know your story, what set you on this path, what have been your struggles and successes. The media, likewise, is partial to founder stories. Remember: Be authentic, people gravitate to the “real.”

(Source: Craig Corbett, Publicize)

Read on below for more on the new Adidas corporate strategy that has seen sales increase by 50%, hyperlocalisation success stories and the latest on what Amazon is up to that has the advertising world in a tizzy.

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