THIS IS A BIG DEAL: The next generation of billboardery is NOT being created by the advertising creatives whose gigantic digital billboards dominate Times Square.
- Instead, cool brands are reaching out to artists and street art collectives to create fresher and more engaging visuals to showcase their brands – especially brands looking to tap into those with a millennial or urban mindset.
- Brooklyn is front and center when it comes to this new billboard artistry trend.
- Over the last decade, Brooklyn has increasingly been identified as one of the great cultural epicenters of the world.
- Which is why so many brands are setting up creative outposts there (especially in Williamsburg and Greenpoint). Believe me, NOBODY is setting up in Times Square.
I’ve been aware of this for a while. We moved Zandl Group’s offices to Bushwick in 2008 just before the street art scene fully took off there. The Bushwick Collective was founded in 2012.
- But it was newly brought home to me this weekend as I biked from Manhattan to Williamsburg and rode up the waterside along Kent Avenue.
- Visually glorious and exciting to see so much art in so many different forms.
See below for just a smattering of what I saw.