“Across the globe, we’re seeing the rise of proximity retailing,” said Patrick Dodd, Managing Director, Nielsen. “In the eyes of global shoppers, small and simple is beautiful right now. While there is some growth for large stores, the real winners are mini markets, small supermarkets and convenience stores. And digital is taking proximity/convenience retailing to a new level of customer-centricity. There is nothing more convenient than a store in your pocket or in your handbag.”
Link to Nielsen’s Slideshare here.
Link for more information from Nielsen about their Global Survey, here.