Big shoutout to my friend, Laetitia Longuefosse, CEO and Founder of Strat’America, for alerting me to Lust Lacquer from touchinSOL.
It’s a Korean brand developed by a young beauty entrepreneur, Sean K. Lim. The company’s philosophy is to bring together the most advanced K-Beauty technology with American pop culture trends.
What I love about it is how shiny it is on my lips. Really pops – especially in selfies! And the packaging is really cool.
Two of the lip products (Lust Lacquer and Go Extreme) are carried at Urban Outfitters and Nordstrom’s and soon, Mills Pharmacy. Other touchinSOL products are carried at Sephora.
Laetitia is always my go-to for what’s new in the beauty biz. Her company’s expertise is in bringing emerging brands from Europe and Asia to the U.S. market. She provides business development, leads generation, staff training, sales support, and oversight of all US sales reps. And most importantly, for me, she puts fabulous new beauty products on my radar!!