Silver-Haired Influencers: Watch Out Kardashians, This Is The Real Deal


I hope everyone is following bonpon511 on Instagram. This Japanese, silver-haired couple came on the scene earlier this year. They quickly amassed over 500K followers and each of their Instagram posts routinely gets 40K likes.

  • I have no idea what their story is – all I’ve been able to find out is that they are in their 60’s and have been married for 37 years – and they like to dress in simple, very chic, matching outfits.
  • Their instagram is very sophisticated with lots of subtle and very clever bells and whistles.
  • It looks like they might be working with Ikea, Uniqlo, Gu and various other brands.
  • Their daughter also occasionally appears in their instagrams (pic upper left).
  • Their most frequent hashtags include: #over60 #couple #instafashion #instagramjapan #greyhair

See below for more “ageless” Influencers (as in age is not a barrier).

Patti Smith, Age 70, Singer/Songwriter



Carine Roitfeld, Age 62, Editor and Stylist



Lauren Hutton, Age 73, Model for Calvin Klein Underwear



Jane Birkin, Age 70

English/French actress, singer, and songwriter based in France. Best known for her relationship and musical partnership with Serge Gainsbourg in the 1970s and for being the namesake of the popular Hermès Birkin bag.


Vivienne Westwood, Age 76, British fashion designer responsible for bringing modern punk and new wave fashions into the mainstream.


Lyn Slater, Age 64, Blogger – Accidental Icon

Love her perspective on fashion/style and aging from her interview in W Magazine:

“I would rather pressure MAC Cosmetics to think of me as a consumer, than help promote a separate over-50 makeup brand,” Slater declared on a summer afternoon in New York’s Soho, adding she prefers designers like Alessandro Michele of Gucci, (“they made brainy women super cool”); Demna Gvasalia of Vetements and Balenciaga (“he’s a sociologist”); and Jonathan Anderson of his namesake brand and Loewe—all of whom she believes have been progressive about everything from ageism to feminism from the get-go.


Ines De Le Fresssange, Age 59, French model, aristocrat, style icon, fashion designer and perfumer.


Iris Apfel, Age 95, American businesswoman, interior designer, and fashion icon



Sherry Lansing, Age 72, former Paramount chief



Carmen Dell’Orefice, Age 86, American model and actress, the world’s oldest working model


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