Single adults now outnumber marrieds – Alibaba onto something with their Singles Day Shopping…

Image via Shutterstock and NY Post

Image via Shutterstock and NY Post

Unmarried American adults outnumber their married counterparts for the first time since the federal government began tracking that data in 1976, according to the Bureau of Labor Statistics.  There are now 124.6 million single Americans — accounting for 50.2 percent of the 16-and-over US population, the BLS data showed.

For those of you who haven’t heard, Singles Day is the holiday that Jack Ma built for Alibaba. This year they did over $9B in sales on Singles Day which dwarfs anything companies do in the US on Black Friday and Cyber Monday combined.  I predict that next year 11/11 (singles day) will be a new and very exciting shopping day in the USA.  From 1111 to $$$$.

Eric Klinenberg, an NYU sociology professor who tracks marriage trends, predicts the unmarrieds will probably be edging their married peers by this small margin for the foreseeable future.

“I don’t expect the proportion of singles to go much higher, but it could go up a bit more,” he said. “Marriage rates are going down all over the developed world as people experiment with new ways to organize their lives and their relationships.”

The percentage of single adults has been hovering just below the 50 percent mark since 2013, before finally getting over the majority hurdle this summer, data show.

Back in 1976, the unmarried crowd accounted for 37.4 percent of the adult population. It’s been trending upward ever since.

But while the numbers might look stark, Americans are still getting together — they’re just not racing down the aisle.

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