Skin Food-my favorite Korean skincare shop in Flushing

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Skin Food’s Food Farm line – note, the fruit display is all fake!

Sheri Radel Rosenberg, Michelle Flood and I had a great scouting trip in Flushing recently for Korean beauty and skincare products/stores.  Here are my favorites:  DEFINITELY Skin Food (there are 2 in Flushing, we went to the one on Roosevelt Avenue).  I love the concept of this store and the product ingredients and packaging are extremely trend forward.  Everything at Skin Food is extremely well-executed in a “faux” healthy way e.g. their slogan is “Delicious Cosmetics made of Delicious Foods” but all the in-store display materials are artificial, nothing is even remotely natural.  But that did not seem to bother any of the shoppers so I am clearly way more of a purist than the typical Korean beauty shopper.  And in the end, I loved how well this store worked so I’m OK with it also.  Other stores and products that are worth checking out: The Face Shop, Tony Moly, and Club Clio (for make-up esp. eyeliner and mascara – and note they are about to open a store in Union Square area).  Two huge trends:  Man Care products and Mask Sheets.  More pics of outstanding products and in-store features below the break.

SKIN FOOD

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Skin Food’s Skin Care line up

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Their list of Best 10 products includes Black Sugar

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Packaging is super cute!

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Steam Milk Essence Mist

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Masks are HUGE!!!

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Man Care is strong in most of the Korean stores

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Apparently this is a K-pop star and spokesperson for the man care line

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Layout of the store with shopping baskets

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Skin Food slogans

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Nail bar (no pedicures tho)

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Store layout – note apron on the retail staff

THE FACE SHOP

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Another faux natural – with a big “Man Care” focus

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The Face Shop

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Mask Sheets are HUGE in all the Korean beauty stores – note the signs for non-Koreans

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Chia seed moisture creams for men

CLUB CLIO

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