Wow! Totally amazed that less than 5% of Xerox’s existing customers are tapped into social media to get business problems resolved. Reading between the lines of this recent survey of 6000 customers that Xerox commissioned, it looks like their customer base is much older and not very tech-savvy.
I haven’t been following Xerox but I would imagine that with the rapid, dramatic changes in both tech and the workplace, its products may not even be on the radar of the millennial workforce.
Finally, a heads up on using social media to resolve business issues. ESPECIALLY TWITTER! There is no more efficient problem-solver on the planet. I have used it successfully for everything from Con Ed billing to airline problems to getting the trash picked up on our street.
Link to more info from the Xerox study here.