Sonia Rykiel’s Flagships Get The Pop-Up Treatment

4 Stars
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The redesign has been realized by artist André Saraiva and art director Thomas Lenthal/ image courtesy of Sonia Rykiel

Have never before seen a company turn their flagship store into a pop-up. Sonia Rykiel went one step further, giving not just one, but three of her flagships the pop-up treatment (Paris, Tokyo and London).  These images are from the Paris store and show floor-to-ceiling shelves of hardcovers and paperbacks (over 40,000 total). Even the changing rooms got an upgrade with erotic literature on display (but not for sale). The store looks amazing – I’m not so crazy about the clothes!

The pop-up concepts were created by Swedish-Portuguese artist and club owner André Saraiva and art director Thomas Lenthal as a very creative interim solution until permanent new store concepts are developed  for next year.  This is one of the most innovative ways of handling a store renovation that I have ever seen….can’t think of another company that has done anything this radical.  On a side note, this is also a great example of the trend that I’ve seen recently of retailers using books as a key design component.

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the redesign has been realized by artist andré saraiva and art director thomas lenthal/ image courtesy of sonia rykiel

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the redesign has been realized by artist andré saraiva and art director thomas lenthal/ image courtesy of sonia rykiel

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the redesign has been realized by artist andré saraiva and art director thomas lenthal/ image courtesy of sonia rykiel

Link to the full article from Design Boom here.

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