Have never before seen a company turn their flagship store into a pop-up. Sonia Rykiel went one step further, giving not just one, but three of her flagships the pop-up treatment (Paris, Tokyo and London). These images are from the Paris store and show floor-to-ceiling shelves of hardcovers and paperbacks (over 40,000 total). Even the changing rooms got an upgrade with erotic literature on display (but not for sale). The store looks amazing – I’m not so crazy about the clothes!
The pop-up concepts were created by Swedish-Portuguese artist and club owner André Saraiva and art director Thomas Lenthal as a very creative interim solution until permanent new store concepts are developed for next year. This is one of the most innovative ways of handling a store renovation that I have ever seen….can’t think of another company that has done anything this radical. On a side note, this is also a great example of the trend that I’ve seen recently of retailers using books as a key design component.
Link to the full article from Design Boom here.