Checked out this 16,000 sq ft. part-store, part-holiday playground on Saturday afternoon and had so much fun! This is without a doubt my favorite Target pop up in a long while. I loved the fact that it was so interactive with lots of photo ops (pics emailed directly to you), it is designed specifically for kids but adults will have a ball here too! The branding is fun and consistent, the brand integrations with Disney, Etch-A-Sketch, Lego and Hasbro are terrific, and they encourage you to shop – and it’s all so easy and seamless!!
Highly recommend for anyone in marketing, retail, design – even hospitality. I would go so far as to say it’s worth a trip to NY just to to check it out – it’s that good!
Target Wonderland is free and open to the public from Dec. 9 through Dec. 22.
It is located at 70 10th Avenue (at West 15th Street) in New York City.
- Monday to Saturday, 10 a.m. to 8 p.m.
- Sunday, 10 a.m. to 6 p.m.
Pictures below of my journey thru #TargetWonderland.
It’s clear from the start that Wonderland is aimed at families with kids
When you enter, each family or individual person gets an RFID-enhanced lanyard that has your email, birthday etc.
My ID for the whole experience
Get a milk chocolatey coated crispy rice tree treat
Crispy tree treats
Baby changing area
This is what happens when you flip the giant switch
All very willy-wonka-ish
everything is interactive and kids love it
I was overjoyed
This reminded me a bit of the Museum of Feelings….
Etch a Sketch was super fun – they take a photo of you and then it turns into an etch a sketch
my etch a sketch – emailed to me as soon as it was done
Shoppers are given a number at checkout and told to wait at the “fireplace.” When the shopper’s number appears, purchases drop down the chimney. In the meantime parents love taking pictures of their kids at the fireplace with custom decorations
The selfie station
They place you amongst the faces – and whole families can have pics taken
Prints out immediately – as well as sent to you via email
RC cars were popular with boys of ALL ages
This was super fun
Great turn out
Interactive video game
interactive video game
On line to make an ornament
Shoppers can customize their own ornaments by typing their messages into an ipad and that message is then etched into the decoration in less than a minute BUT that line was super long and seemed to be moving really slowly. Photo: Business Insider
The line for the Frozen tattoos and throne photo op was really long
Ad for Wonderland on the Gansesvoort Hotel