The irrelevance of fashion has been “my” topic for years – everyone knows I have no patience for the whims and follies of the business – starting with sizing myopia, costly runway shows, and out-of-touch-with-reality designers.
But then I discovered COS and my fashion uniform was born and I no longer had as many nasty things to say about fashion.
And that is why, when I initially read the now famous “Death of Clothing” article in Bloomberg I planned to challenge it. After all, if I finally got more involved with fashion, surely clothing was not on its deathbed.
But not so fast.
In reviewing my clothing spend over the last 5 years, it is indeed way down:
2016: $3628 (discovered Anthom, a one-time splurge)
2015: $2699 (the year I discovered COS)
2014: $1186 (very thrifty year?)
Based on these figures, Bloomberg is correct: my spending year over year is down 52% and over 5 years, down 26%.
READ ON BELOW for key takeaways from this excellent, insightful Bloomberg story along with their well-researched charts and statistics .
Apparel is being displaced by “experiences” i.e. travel, eating out and activities, which have grown to 18% of purchases.
Technology, including data charges and media content, accounts for 3.4% of spending which tops all clothing and footwear expenditures.
No more work wardrobes: No one needs to buy separate work attire anymore:
- There has been a 10% increase, over the last 5 years, in employers allowing casual dress every day of the week.
- Half of Americans say they can wear jeans to the office
Fashion’s kingmakers: No longer retailers, magazines or high-end designers
- Influencers have moved online with millions of tastemakers all over social media
- With such a variety of aesthetics at play, it’s harder for new trends to break through.