This year has seen several big mainstream players develop products specifically for Muslims for Ramadan and Eid. Capsule collections were launched by Tommy Hilfiger, Net-a-Porter, Zara, Oscar de la Renta and Mango. Hijabfashion on instagram has 1.2MM followers – definitely worth checking out.
Puteri Hasanah Karunia, a popular Indonesian fashion blogger with more than 180,000 followers on Instagram is another young Muslim woman strongly influencing fashion. She is part of the new generation known as “hijabers” — fashionistas who proudly wear the headscarf and promote Islam’s modest dress code, with their own flair.
Globally, Muslims spent $266 billion on clothing and footwear in 2013 according to a recent report from Thomson Reuters (and that figure is expected to balloon to $484 billion by 2019).
See the behind-the-scenes video of the collaboration of Hana Tajima x Uniqlo below as well as more pics from the H&M collection.