The hijab fashion scene: so popular even secular companies are cashing in.

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Uniqlo has teamed with fashion designer and blogger Hana Tajima (right) to create a fashion line for Muslim women.

This year has seen several big mainstream players develop products specifically for Muslims for Ramadan and Eid.  Capsule collections were launched by Tommy Hilfiger, Net-a-Porter, Zara, Oscar de la Renta and Mango. Hijabfashion on instagram has 1.2MM followers – definitely worth checking out.

Uniqlo also hired a popular Muslim blogger Hana Tajima this summer to design a modest clothing line. H&M likewise featured Muslim model Mariah Idrissi in their new campaign.

Puteri Hasanah Karunia, a popular Indonesian fashion blogger with more than 180,000 followers on Instagram is another young Muslim woman strongly influencing fashion.  She is part of the new generation known as “hijabers” — fashionistas who proudly wear the headscarf and promote Islam’s modest dress code, with their own flair.

Globally, Muslims spent $266 billion on clothing and footwear in 2013 according to a recent report from Thomson Reuters (and that figure is expected to balloon to $484 billion by 2019).

See the behind-the-scenes video of the collaboration of Hana Tajima x Uniqlo below as well as more pics from the H&M collection.

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This the first time H&M, the world’s second largest retailer, has featured a Muslim model wearing a hijab

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Hana Tajima line for Uniqlo

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Puteri Hasannah Karunia is a popular fashion blogger, one of Indonesia’s generation of young Muslim fashionistas known as “hijabers.” Credit: Akiko Fujita

 

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