Perfect post for 420: Top branding firms give marijuana a makeover


Pentagram, a leading design and branding firm – and darling of the art and museum worlds, designed Snoop Dogg’s Leafs by Snoop marijuana line. Expect to see more creative heavy-hitters tackle the category now that 23 U.S. states and the District of Columbia have legalized marijuana in some form.

United States Patent and Trademark Office records show that the first U.S. marijuana leaf logo trademark was filed in 2004. By 2015, more than 1 in 500 new U.S. logos featured a cannabis leaf.

Especially fascinated by James I. Bowie’s Emblemetric blog which examines patterns and trends in logo design using quantitative analysis of data from the United States Patent and Trademark Office. Big thanks to for sharing Emblemetric’s recent post about the history of marijuana logos.

See charts below on the rise of marijuana leaf logo as percentage of all new US logos, percentage of cliched design elements in other categories, and visuals of current patented marijuana designs from the USPTO.

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