OUR APPETITE FOR ASIAN FOOD/FLAVORS IS SKYROCKETING
- Two-thirds of consumers crave Southeast Asian flavors; 3 out of 4 purchase at convenience stores at least once a month
- Korean kimchi and bulgogi and Vietnamese banh mi sandwiches and pho are growing
- Asian fusion tacos (e.g. spicy pork with kimchi) as well as fusion dumplings continue to pop up at food trucks and fast casuals nationwide
- Breakfast items with Asian-flavored Syrups/condiments grew 68%
- Chinese-style bao (buns) stuffed with pork or chicken and garnished with Sriracha are exploding in popularity
- Egg rolls are the #1 favorite snack of 63% of consumers
- Sriracha continues to grow – up 37% in menu mentions nationwide. Also incorporated into mayo and aioli and seen as a spicier replacement for ketchup.
- Gochujang, the Asian chili sauce made from fermented soybeans, dried chilies and garlic, has been called the next Sriracha
- The fastest growing Asian-style dipping sauce flavors are lobster-ginger (+43%), sriracha (+35%), soy-sesame (+22%) dragon (+17%) and miso (+5%).
- Togarashi, the Japanese chili pepper, has exploded in popularity, up more than 200% in menu mentions
- Sambal, a hot sauce made with chili peppers and shrimp paste, fish sauce, garlic, ginger, shallot and other aromatics, is growing in popularity among chefs
- Japanese matcha, a finely ground powder of specialty green tea, has also grown 57% in menu mentions
2017: THE YEAR OF THE MOBILE COUPON
Just downloaded the Whole Foods app and super excited to get a mobile coupon offering $2 off any $10 purchase of fresh fruits or vegetables (pretty much my major purchases). Also, very surprised to find that only 10% of shoppers have downloaded a grocery store app.
- 36% of retailers plan to grow their mobile marketing impact
- 19% of brand marketers are making “increased coupon redemption” their primary objective for 2017
- 40% of consumers have left a store because they left their coupons at home (mobile coupons addresses this challenge).
JUICING with TURMERIC and GINGER
Never been a big juicing fan (expensive and not very tasty) but although some juiceries have closed, the juice trend continues.
I’ve also noticed that everyone is recommending turmeric, supposedly a great medicinal herb for arthritis as well as increased brain function. Ginger, likewise, is considered a wonder drug.
Evolution Fresh is tapping into both of these ingredients for its new line of juice blends launching March 2017. And for the first time, they’re also featuring coconut milk:
- Greens, Turmeric & Cocoa: A new twist on green juice with dark leafy greens, coconut milk, apples and mangos.
- Cocoa, Turmeric & Ginger: Cocoa blended with ginger, turmeric, vanilla, cinnamon and cayenne.
- Pineapple, Mint & Ginger: This sweet and tart blend balanced with cucumbers and hints of mint and ginger.Turmeric Golden Milk: Turmeric is blended with coconut milk, orange, mango and pineapple and finished with vanilla, ginger and cinnamon.