Vanity Fair Instagram Portrait Studio – super cool promo idea!


From Left: New media and “newer” media trailblazers @AriannaHuff and @BethanyNoelm. Photograph by @jonasfredwallkarlsson. #WHCD A stunning portrait of @OITNB star @LaverneCox at the #VFWHCD party. Photograph by @jonasfredwallkarlsson. #WHCD The Honorable Antonin Scalia and @KatieCouric. Photograph by @jonasfredwallkarlsson. #VFWHCD #WHCD

Setting up a branded Instagram portrait studio at any event you host, is pretty brilliant. The one Vanity Fair arranged for the White House Correspondents’ Dinner is a little too formal and stuffy for my liking.  But the concept is solid.  I would even consider using this idea for informal parties at home.  Michelle Flood let’s do this for MMQ birthday!!

Read below for specific details on the VF/Instagram collaboration.

Vanity Fair teamed up with Instagram and portrait photographer Jonas Fredwall Karlsson to celebrate 2015’s Vanity Fair/Bloomberg White House Correspondents’ Dinner Party with an Instagram Portrait Studio. From headliner Cecily Strong to Ava DuVernay and Supreme Court Justice Antonin Scalia, celebrities and politicians posed for party pics. The instant art, captured at the French Ambassador’s residence immediately following the WHCD, was then uploaded to Vanity Fair’s account on the mobile app.

But it could have been SO MUCH better!!!  For example, of the 3 instagram pics above, the highest number of likes was 8K for Laverne Cox, whereas this more informal pic below got 31K likes:

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