Video is no longer an option – 3 out of 4 people expect it!

My first video blog – I am going to do more of these – IT’S THE FUTURE!!  This post is about using video for marketing. I’ve also included the link to business2community.com – contains super helpful stats!! I’ve summarized the most important details below.

5 Reasons to Start Video Marketing

  • Video is expected to account for 79% of all internet traffic in the next three years.
  • Businesses are expected to spend nearly $13 billion on video marketing by 2018.
  • 4x as many consumers would rather watch a video about a product than read about it.
  • Three out of four consumers believe a video describing a service is important.
  • One in four consumers will lose interest in your company if you don’t have a video.

While the story of your video is important, simply showing up and having a video goes a long way with consumers. Nearly two thirds of consumers say companies that use video know how to reach their customers. In other words: you look like you know what you’re doing if you have a video.

How Can You Use Video?

  • Email: Consumers are nearly 50% more likely to read a newsletter that contains video links.
  • Social Media: 84% say they’ve liked a company video in their Facebook newsfeed. Half have shared one of these videos on their own profile.
  • Mobile: Over half of all consumers watch at least one video on their mobile device per week. 50% of all YouTube views are on mobile devices.

So, What’s the Best Type of Video Marketing?

  • 56% of consumers say customer testimonials are helpful.
  • Customers most like to see (1) how a product is made, (2) testimonials, (3) and learn about the company (in that order).
  • 80% of consumers are interested in watching a video that explains how a product or service works.

As far as length goes, keep it short. Two-thirds of consumers say they prefer to watch videos that are less than a minute long.

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