Checked out the newly opened “Voguez, Volez, Voyagez – Louis Vuitton” exhibition this past Friday. A knockout show that traces, thematically, the history of Vuitton and the history of travel (and luggage)– from ships to cars to trains and planes.
It’s a spectacular show. Well-curated, immersive, speaks volumes about the brand. The visual storytelling is phenomenal.
It’s in the former American Stock Exchange Building in downtown Manhattan (86 Trinity Place). I need to go back to explore all the digital and augmented reality elements. I totally missed them because I was so blown away by the exhibition.
The curator is Olivier Saillard and the scenography and set design is by Robert Carsen.
The exhibition has been traveling globally (to 9 countries I believe). In NYC, it opened to the public on October 27 and will be on view until January 7, 2018.
It’s free but you must book online – all info in the link above.
Photos and videos below and also more details on the show including how to tap into the digital elements.
The exhibition includes archival items that belonged to Ernest Hemingway, Lauren Bacall, F. Scott Fitzgerald, as well as the Rockefeller and Vanderbilt families.
Displays of collaborations e.g. with Takashi Murakami, Yayoi Kusama, Jeff Koons and brands like Supreme will allow visitors to see the House codes interpreted with a vibrant and distinctly local influence.
Start the exhibition by digitally tagging the walls.
– Take photos with filters inspired by each room of Louis Vuitton exhibition.
– Bring Louis Vuitton’s portrait to life with augmented reality.
– Follow an expedition in the middle of the desert with augmented reality.
– Customize a travel trunk with iconic hotel labels.
– Leave a message in the digital guest book.