While googling around for new reading material, I ended up on a publishers weekly story covering current trends in young adult fiction which included a panel discussion about Wattpad where teens spend “15 billion minutes” every month.
The most popular title on Wattpad, Cell Phone Switch, is about two teens who have the same phone, accidentally swap it at a party, and get to know each other (and fall in love), by communicating—and snooping—through the other’s devices. (FYI, cell phone switching is one of the most popular topics in young adult fiction…)
For those of you who have never heard of Wattpad, check out details below – very impressive. I am also very intrigued by the social media events they host to help marketers dial up their storytelling chops (see above).
Wattpad is a writing community in which users are able to post articles, stories, fan fiction, and poems, either through the website or the mobile app. Around half of the users are US based; other users come from the UK, Canada, Australia, Russia, and United Arab Emirates. They are HUGE in the Philippines where they generate film and TV productions.
85% of its traffic and usage comes from mobile devices, they have 35 million unique visitors per month, over 100,000 stories are uploaded per day by over 2MM writers.
Wattpad was founded in Toronto in 2006 by Allen Lau and Ivan Yuen.
To date, Wattpad has received almost $70M in funding from investors.